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BMW, Mini aim to sell million cars off new FWD platform

Mini sold 301,526 cars in 2012; BMW sold 1.54 million of its own models. According to a piece in Autocar, analysts say the coming UKL1 platform that will form the skeleton of the third-generation Mini Cooper and coming front-wheel drive BMW 1 Series could be responsible for "more than 900,000 cars per year" all by itself.
That sale fire is fueled by the UKL1 wearing up to twenty-three bodies in total between the two brands, 11 for Mini and 12 for BMW, rendering hatchbacks, sedans, coupes, convertibles, wagons, crossovers and people-haulers from about 12.5 feet to 14.5 feet. In April the VP of Mini USA said we might find some current models don't make it to a next generation, but a graphic accompanying the Autocar story has them all there. If it's correct, then those 23 models will only base model lines and don't account for different engines and four-wheel-drive options for each model.
The big changes that would perhaps mean big sales for the Mini line are a five-door hatch with two smaller rear doors for children, the sedan talked about last year for Asian markets and an MPV perhaps wearing the "Traveler" name that could send the Countryman in a more SUV-like direction.

John Cooper Works GP Pack transfers feisty visual cues to Mini JCW

Mini made just 3,000 examples of the 302-horsepower, $45,750 John Cooper Works GP. Now that they're all gone, Mini designers have put together a cosmetic kit called the John Cooper Works GP Pack that lends some of the genuine GP aura to the standard Mini John Cooper Works. The Racing Grey Metallic paint and contrasting Melting Silver Metallic roof, rear spoiler — in standard form as opposed to the lurid unit, and mirror caps are ported over. They're offset by the black engine scoop, door handles, and fuel filler door, red trim across the grille, and piano black headlight surrounds with black headlight and taillight inserts. The exterior Mini badges go all Johnny Cash black, too, and the 18-inch John Cooper Works Cup Spoke lightweight wheels show GP on their center caps to match the GP logos on the door sills.  The cockpit amps up its edge with JCW leather-trimmed Dinamica suede sport seats in front, bearing GP badges — the two-door keeps its four seats, though, unlike the two-seater JCW GP. A 3D-printed metal stripe marks 12 o'clock on the Walknappa leather-corvered steering wheel, Walknappa being a fancy BMW Group name for one of its Nappa leather finishes. Buyers that go the eight-speed automatic route will get 3D-printed shift paddles with more GP logos. Floor mats front and rear pop with red cross stitching, and yet more GP logos. As a look-fast instead of a go-fast package, nothing changes under the hood or under the skin, the JCW sticking with its 2.0-liter turbo four-cylinder with 228 hp and 236 pound-feet of torque. Mini hasn't coughed up a price yet, but we're told the John Cooper Works GP Pack will be available sometime next month. Related Video:    

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.