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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini reveals Untold, Resolute and Untamed special editions for 2023

Mini is aggressively stepping into the world of special editions for its 2023 model year lineup, and it’s revealing three of them today. They include the Untold Edition, Resolute Edition and Untamed Edition. Not all special editions are available on all models, but every model gets at least one special edition To our delight, all of these models are legitimately interesting in their appearance, so letÂ’s dive right into it. Mini Untold Edition The Untold Edition is specifically for the Clubman, and you can spec it on the modelÂ’s performance trims, including the S, S All4 and John Cooper Works. ItÂ’s the flashiest of the three special editions, and much of that can be attributed to the 18-inch “Refined Brass” and black two-tone wheels. This wheel is exclusive to the Untold Edition, and itÂ’s bound to turn heads. The exterior is done in Sage Green paint, but Mini has done something a little special to further separate the exterior from normal Clubmans by color-matching the plastic cladding to the exterior paint. This is done by dyeing it during production, and it visually lowers the ride height by giving the whole car a generally uniform color. Other trim pieces are done in either “Refined Brass” or glossy black to give a premium and sinister look. You get some intriguing hood and roof stripes, and the side scuttles are 3-D-printed with a unique pattern. Mini attacks the interior by installing leather seats in a paint-matching Sage Green with contrasting seams and piping. YouÂ’ll see Sage Green accents on the dash, and the air vents mimic exterior trim in Refined Brass. YouÂ’ll find “Untold Edition” logos in a few different places, like the steering wheel and side sills. The Mini Cooper S Clubman Untold Edition starts at $42,500. ItÂ’s based on the top-rung Iconic trim (just like the other special editions announced today), which means it comes loaded with most any option you might want. If you desire the JCW version, the price jumps to $49,750. Mini is allowing you to spec these special editions by just adding a separate option package onto the car. For example, a regular Clubman S is made into an Untold Edition via a $2,250 package. Mini Resolute Edition The Resolute Edition can be applied to the widest range of Minis, including the Cooper S Hardtop 2 Door, Cooper S Hardtop 4 Door, Cooper S Convertible and Cooper SE. Yes, this is the one you can get if you want the electric Mini SE.

Mini Clubman Bond Street inspired by London shopping

Mini again plucks a London landmark as the appellation for a special edition, the Mini Clubman Bond Street joining the Mayfair and Camden, and Bayswater and Baker Street editions of the recent past. You'll recognize the formula of primary color and polished contrasting color, in this case its Midnight Black Metallic for the main event and Cool Champagne for the highlights like the roof, mirror caps and trim rings on the 17-inch alloy wheels. Inside it's Carbon Black leather set off by surfaces in Deep Champagne and the Chrome Line package.
It will premiere at the Geneva Motor Show in March before going into production for a limited run that same month. Four engines will be offered, with on-the-road prices ranging from 20,275 pounds ($31,961 US) in the UK for the 122-horsepower gas engine to 24,045 pounds ($37,918 US) for the 143-horsepower SD diesel version. A press release below will tell you all you wish to know.