2009 Mini Cooper S Turbo Auto Pano Roof Leather 70k Mi Texas Direct Auto on 2040-cars

Auto blog

Mini adding new driver assist systems to future models

With all the recent news about automated vehicle technology (from Ford, Nissan and Toyota, among others), Mini is bringing some not-so-groundbreaking tech into its products to better keep the driver connected to the car. Other than stating that these new technologies will roll out in future models, there is no telling when we could see them starting to show up, although our best guess is the 2015 Mini Cooper.
Two of the more notable technologies that Mini will introduce include a head-up display system (shown above) and the "city braking" system to work in conjunction with collision warning and passenger detection. The automated braking system is made possible with the forward-mounted camera, which is also used for adaptive cruise control, auto-dimming headlights and a street sign detection system (to relay speed limit and traffic sign info to the driver). A new parking assist feature helps drivers find a properly sized parking spot, and then drivers can take advantage of the backup camera.
Mini obviously isn't the first to introduce these technologies, but it might be among the first to bring such a large number of advanced safety features into a car priced under $30,000 - though there is no telling how much these options will cost. The automaker has issued a brief press release for its upcoming driver assist systems, which is posted below.

2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Mini reveals new design details, including a round touchscreen

It’s not that the Mini brand wants to reinvent the wheel. Except that maybe it does. It's even reinventing the circle. “Charismatic Simplicity” is what the brand has termed its new design language, which will show up on a new family of all-electric models. The looks will appear on the next-generation Cooper and Countryman. The interiors reflect the most noticeable changes on the cars, marked especially by a round OLED (organic light-emitting display) — yes, the entire central circle of the infotainment system will be a touch-sensitive display. It will have a diameter of 9.4 inches and will combine all the functions of the infotainment system and the instrument cluster. Touch control will manage infotainment and climate functions. That's certainly the most intriguing detail previewed, but Mini did not share images of the touchscreen. Here's all they've shared so far:  At the centre of the visually reduced interior is the circular central instrument display iconic of MINI, which will be reinterpreted in the form of an OLED display in the upcoming model family. MINI is the worldÂ’s first car manufacturer to offer a touch display with a fully usable round surface. The OLED display has a diameter of 240 millimetres and combines the functions of the instrument cluster and the on-board monitor. The sleek design and frameless look give it a particularly high quality appearance. The touch control enables a completely new, minimalistic user interface that also controls the integrated infotainment and climate functions. With the purist dashboard as a stage for the circular central display, MINI continues the traditional design heritage of the classic MINI. The steering wheel, not really reinvented but tweaked, will be available in a couple of versions, with either two spokes or three, and Mini will offer a variety of colors, patterns and fabrics for the seats. Finally, the alloy wheels are updated, to “no longer focus on the sculptural nature of the spoke structure, but on a graphic design characterized by strong color contrasts,” the company says. “This creates an illusion of size, which is further emphasized by the outward-pointing spokes.” “Our purist, progressive approach combines the simplicity of functional elements with the emotionality that Mini is renowned for,” says Oliver Heilmer, head of Mini Design. “We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before.”