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Mini recalls 30K Hardtops to improve side-impact protection

Mini is recalling 30,456 units of its two-door models because they don't conform to federal side-impact requirements for the rear seat passengers. According to the documents submitted to the National Highway Traffic Safety Administration (here as a PDF), this includes 15,653 examples of the 2014-2015 Mini Cooper Hardtop, 14,782 units of the 2014-2015 Mini Cooper S Hardtop, and 21 of the 2015 Mini John Cooper Works Hardtop (pictured above). Those with production dates between December 2013 and March 2015 are affected, the automaker reports in a statement to Autoblog. According to NHTSA, the agency tested a 2015 Cooper and Cooper S Hardtop on July 1 and 2, but the S didn't meet one of the impact requirements. The analysis showed that rear passengers in these vehicles were potentially in greater danger in a crash. Upon further research, the government and Mini found more models potentially affected. The automaker isn't aware of any reports of accidents or injures from this problem. To rectify the situation, dealers will add more energy-absorbing material in the space between the rear interior panels and the exterior of the hatchbacks, which will take around four hours. The campaign to fix them will begin on Sept. 12. RECALL Subject : Side Impact Crash Worthiness/FMVSS 214 Report Receipt Date: JUL 17, 2015 NHTSA Campaign Number: 15V450000 Component(s): STRUCTURE Potential Number of Units Affected: 30,456 All Products Associated with this Recall Vehicle Make Model Model Year(s) MINI COOPER 2014-2015 MINI COOPER S 2014-2015 MINI JOHN COOPER WORKS 2015 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2014-2015 MINI Cooper and MINI Cooper S Hardtop 2 Door vehicles and 2015 MINI John Cooper Works Hardtop 2 Door vehicles. The affected vehicles do not meet the side impact performance requirements for the rear seat passengers. As such, these vehicles fail to comply with Federal Motor Vehicle Safety Standard (FMVSS) number 214, "Side Impact Protection." CONSEQUENCE: If the side impact performance requirements are not met, rear seat passengers may be at a higher risk of injury during a crash. REMEDY: MINI will notify owners, and dealers will install additional energy absorption material between the rear interior side panels and the exterior vehicle body, free of charge. The recall is expected to begin September 12, 2015. Owners may contact MINI customer service at 1-866-825-1525.

Mini blows up over women applying makeup in cars

Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.

Mini Countryman Park Lane looks classy in Earl Grey

Wade through the very, very thick fluff of the press release that announces its entry into the premium compact market (see below for what we consider to be particularly artful prose in the presser), and you'll see that this is the first special edition Mini Countryman the British-born, German-owned brand has so far released. The Mini Countryman Park Lane is painted up in a striking shade of Earl Grey metallic (clever, boys) with contrasting Oak Red roof and accents. And, while it's possible to design a Mini of your very own with a seemingly endless array of colors, stripes and badges inside and out using the online configurator, the Park Lane is one of the classier jobs we've seen from the factory. For those keeping track, Park Lane refers to a street in the London borough of Mayfair, and this is the third special-edition vehicle from Mini that wears the name. See it in high-resolution above and below, and don't forget to read the press release below for a chuckle or two. Related Video: All-round talent with individual style: the MINI Countryman Park Lane. 03.03.2015 MINI Countryman Park Lane. Munich. Bold athletic flair and supreme versatility define the character of the MINI Countryman. As the first MINI with four doors, a large tailgate, five seats and optional all-wheel drive, it took on the role of an irresistible front-line force from the very outset - both in the conquest of additional target groups for the British premium brand and in the area of off-road driving. Its irrepressible forward thrust and flexibility are now expressed even more strikingly in an exclusive edition model. The MINI Countryman Park Lane sees its world premiere at the Geneva International Motor Show in March 2015. It will be available worldwide in up to four engine variants from July 2015. The MINI Countryman has enabled the brand to establish a secure standing in the premium compact segment. Unmistakable design, premium quality, an interior concept of exemplary versatility and typical MINI driving fun both on and off the road go together to create an overall package that is unique in this category of vehicle, meeting the multi-faceted mobility needs of demanding target groups in urban traffic and beyond. In this way the MINI Countryman has successfully asserted itself as an all-round talent with individual style. For the first time, this special status within the competitive environment is now underscored with an edition model.