2008 Mini Cooper S "john Cooper Works" on 2040-cars

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Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

Mini John Cooper Works 1 To 6 Edition extols the manual transmission

Throughout the final year of this generation of Mini Cooper, the Anglo-German brand has been rolling out limited editions about every 90 days. We got the Mini 20 Years Edition last September, the Mini Convertible Seaside Edition in March, the Mini Clubman Final Edition in April, now we have the fourth to complete the set: The Mini John Cooper Works 1 to 6 Edition. It memorializes Mini racing and the "pure essence of motorsport" as a JCW with a six-speed manual transmission, hence the 1 To 6 name. It copies the formula for the Clubman Final Edition in being almost only special badges, colors, and materials; there's little more to this than a retail Mini JCW with a stick shift and three more horsepower. Outside, there's a Midnight Black body ornamented with Piano Black for the grille surround, side scuttles, and waistline finisher. The 18-inch Circuit Spoke rims come in Jet Black. The gray bonnet stripe is composed of shift pattern line drawings, the same shift pattern showing up on the hatch in black. Red, white, and silver 1 to 6 badges appear on the side scuttles and C-pillars. Mini's making 999 examples for global buyers, so "One of 999" appears in places like the sunroof, steering wheel, and instrument panel. The black and gray interior shows off an antracite-colored headliner, illuminated red bezel for the instrument cluster, red ambient lighting, badged floor mats, and course, the stick shift with special stitching. The special makes its world debut at next month's Nurburgring 24-Hour race. One car will compete as part of the Bulldog Racing team wearing race number #126, driven by Charlie Cooper, a regular competitor who also happens to be the grandson of the John Cooper that Mini's fastest trims honor. It's a pairing that shows how the "essence of motorsport" has progressed; the hardcore Mini JCW that Bulldog Racing runs is fitted with an eight-speed automatic. We'll find out soon how many of the Mini JCW 1 to 6 Editions will come to the U.S. and the premium Mini will charge over the $35,400 of the regular Mini JCW.

Mini boss contradicts reports on production Superleggera, says Minor unlikely

Mini has added to our green-beer-induced hangover with some disappointing news. The Mini Superleggera Vision Concept is not quite as confirmed as we had been led to believe. And making matters worse, the same high-ranking source that put the kibosh on confirmation of the stylish two-seater said he "doesn't see" a mini Mini. Mini boss Peter Schwarzenbauer contradicted yesterday's report in an interview with Automotive News, although he certainly doesn't oppose the idea of the Superleggera Vision. "I cannot confirm that it has been approved yet," Schwarzenbauer told AN, adding that it'd be a "great addition to the Mini range" and that he's "still pushing" for it to arrive in dealerships. That's good news for fans of yesterday's report. Schwarzenbauer is less of a fan of a small, entry-level mini Mini, based on the Rocketman Concept. "I don't see a smaller car than the current one," the exec said. It's long been rumored that Mini was readying a smaller, budget model that was more in line with the original Austin and Morris Minis, rather than the premium sub-compact model that BMW has been selling for the past 13 years. The company has even, allegedly, been in cahoots with Toyota to develop the new compact model. We reported as recently as January that the Anglo-Teutonic outfit and its Japanese partners would develop an entirely new platform for the Minor, although that certainly doesn't seem to be the case now. How do you feel about this? Does Mini need to get back to its roots with the affordable, Rocketman-based Minor, or should it keep on doing what it's doing? What about the Superleggera Vision Concept? Should Mini add it as a successor to the short-lived Roadster? Have your say in Comments. Related Video: