2008 Mini Cooper S Hatchback on 2040-cars

Auto blog

Tony Hawk jumps a moving Mini

Remember a couple of years ago when Tony Hawk jumped over a Lexus LFA on his skateboard? Well that was nothing compared to what he's done here.
Sure the LFA is a more impressive car than a Mini hatchback, but that Japanese supercar was sitting still when the world's most famous skater jumped over it. And it was parked sideways. This time Tony's jumped a moving car, front to back. It gets even more impressive than that when you see what happens to the ramp after he's done with it, but we don't want to ruin the surprise.
The stunt was performed in celebration of the partnership between Mini USA and Hawk's Birdhouse Skateboards Tour, details of which you can read in the press release under the video below.

Mini hops on the rooftop tent craze

Among the many changes ushered in by the pandemic year, has been an explosion in the popularity of camping. But even more so than camping trailers and RVs, rooftop automobile tents seem to be having their moment. Everyone, it seems, suddenly wants to sleep on the roof of their car. Most often, we see these tents perched atop some tricked-out overlanding rig or at the very least, a factory offroader like the Land Rover Defender or Ford Bronco. But how about a more earth-friendly option? Like, say, getting back to nature in a battery-powered Mini? Both the battery-powered Mini Cooper SE and the plug-in hybrid Mini Countryman SE offer roof rails, a key foundation for a rooftop tent. Taking advantage of that feature, Mini offers two different rooftop tents as factory accessories, as seen here. Unfortunately, as of now, they're only available in Europe. The intrepid nature-lovers better not go too far from civilization in the Cooper SE, since it has just 110 miles of range (according to the EPA) — although Mini optimistically suggests that many campgrounds now have EV charging points, so you can power up while winding down. For its part, the plug-in hybrid Countryman SE claims 17 miles of EV range before the gasoline engine fires up. Should the rooftop tent craze continue even after people once again feel safe checking into a Ritz-Carlton, it would be great to see more offerings that are designed for smaller host vehicles. After all, eco-friendly cars would seem to be thematically aligned with the nature appreciation that's inherently a part of camping. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.