2008 Mini Cooper S Hatchback 2-door 1.6l 6 Speed Low Mileage 1 Owner Sport Pkg on 2040-cars

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Mini John Cooper Works 1 To 6 Edition extols the manual transmission

Throughout the final year of this generation of Mini Cooper, the Anglo-German brand has been rolling out limited editions about every 90 days. We got the Mini 20 Years Edition last September, the Mini Convertible Seaside Edition in March, the Mini Clubman Final Edition in April, now we have the fourth to complete the set: The Mini John Cooper Works 1 to 6 Edition. It memorializes Mini racing and the "pure essence of motorsport" as a JCW with a six-speed manual transmission, hence the 1 To 6 name. It copies the formula for the Clubman Final Edition in being almost only special badges, colors, and materials; there's little more to this than a retail Mini JCW with a stick shift and three more horsepower. Outside, there's a Midnight Black body ornamented with Piano Black for the grille surround, side scuttles, and waistline finisher. The 18-inch Circuit Spoke rims come in Jet Black. The gray bonnet stripe is composed of shift pattern line drawings, the same shift pattern showing up on the hatch in black. Red, white, and silver 1 to 6 badges appear on the side scuttles and C-pillars. Mini's making 999 examples for global buyers, so "One of 999" appears in places like the sunroof, steering wheel, and instrument panel. The black and gray interior shows off an antracite-colored headliner, illuminated red bezel for the instrument cluster, red ambient lighting, badged floor mats, and course, the stick shift with special stitching. The special makes its world debut at next month's Nurburgring 24-Hour race. One car will compete as part of the Bulldog Racing team wearing race number #126, driven by Charlie Cooper, a regular competitor who also happens to be the grandson of the John Cooper that Mini's fastest trims honor. It's a pairing that shows how the "essence of motorsport" has progressed; the hardcore Mini JCW that Bulldog Racing runs is fitted with an eight-speed automatic. We'll find out soon how many of the Mini JCW 1 to 6 Editions will come to the U.S. and the premium Mini will charge over the $35,400 of the regular Mini JCW.

2014 Mini Cooper S Paceman [w/video]

Not Too Odd, Not Too Maxi. Is This Mini Just Right?
We recently got our first time behind the wheel of the latest iteration of the Mini Countryman, the 215-horsepower John Cooper Works model, and were left less than enthused despite the inherent fun factor that a JCW badge brings. Our time with the crossover suggests the Countryman is just too weighty and soft to properly wear the badge.
We have also spent loads of time in various Mini Clubman trims and, despite the oddity of its configuration, this model may be our overall favorite in the current Mini lineup. But it is decidedly not a volume seller, which Mini needs.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.