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Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

Next Mini Clubman nearly ready to haul

With the three- and five-door Mini Hardtop models successfully hitting the market and the pending arrival of the hot John Cooper Works model at next week's Detroit Auto Show, Mini can turn its eye toward another important model, in the form of its next-generation Clubman, which our spies have spotted testing on the roads of Germany. Aside from the rear barn doors, the next Clubman looks to have a lot in common with the new five-door Hardtop, which makes sense considering how much the current car has in common with the R56 that it's based upon. That similarity ends quickly once you take a look inside the cabin. The typically open Mini cabin is more dramatically segmented in the new Clubman, with a high transmission tunnel that separates the driver and passenger. In a worrying move for fans of parking lot shenanigans, Mini is moving to an electronic parking brake in its new model, although beyond that, the center stack is similar to the redesign Mini pushed through for this latest generation. As is the case with the current Clubman, the next-gen will likely share its engines and gearboxes with the Hardtop, meaning a base 1.5-liter, three-cylinder turbo in the Cooper Clubman and a 2.0-liter, turbocharged four-cylinder in the Cooper S Clubman. Six-speed transmissions, in both two- and three-pedal varieties, will likely also be offered. Check out our gallery of spy photos of the new Clubman, up at the top of the page.

Mini brings back the six-speed manual for certain 2023 trims

Mini has good news and some steep price increases for the 2023 model year, the cars available to buyers once production switches to the coming year in November. The good news for enthusiasts is the return of the manual transmission to more trims after a pause in deliveries caused by supply shortages. The six-speed manual becomes a standalone option on two-door Minis with hardtops, meaning the Cooper, Cooper S, and John Cooper Works variants. The bad news for enthusiasts who wanted to pair that gearbox with a base Mini Cooper Classic is that the Classic is gone. As other automakers are doing, Mini culled the entry-level trim for the new year, automatically raising the price of entry by a non-miniature amount. Product planners played a bunch of presto-change-o with standard features, packages and standalone options for various trims. For instance, the hardtop two-door Cooper, Cooper S and JCW in Signature guise get power folding mirrors and auto dimming rearview mirrors. The Cooper S and JCW in Iconic trim pick up Mini's Parking Assistant. On the other hand, the Cooper SE in Iconic trim loses the alarm system and active cruise control, while certain trims of the Countryman Cooper S and Cooper S All 4 drop the alarm system and dynamic damper control. If you're interested in a Mini, look closely at the small print about the feature set. The Resolute, Untold and Untamed special editions in Iconic 2.0 fettle expand their options menus. The Resolute adds Enigmatic Black Metallic as a primary body color with a Pepper White roof, or a Nanuq White body and roof. The carbon black Mini Yours Lounge Leather can be optioned for $750. The Untold expands availability from just the John Cooper Works Clubman to the Cooper S and Cooper S All4. Its exterior hues will now include Midnight Black Metallic with black spats. As for the Untamed, its paint palette adds Nanuq White, partnered with the standard black contrasting roof and mirrors, and graphics in Matte Bluestone. For all Mini Hardtops, Pepper White, White Silver and Moonwalk Grey body colors will retire at the end of October. Replacing them are Nanuq White, and Melting Silver III that becomes available throughout the range. Pricing goes way up for base versions now that the Classic is gone, with four-figure jumps on every trim compared to pricing Mini released in February of this year.