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Mini John Cooper Works Convertible gets a belated show debut

Mini originally introduced the new John Cooper Works Convertible way back in January. But since the German-owned British outfit wasn't attending the Detroit Auto Show, we were stuck waiting to see it until today at the 2016 New York Auto Show. The JCW Convertible is something of an anomaly, lacking any real competitors, but that doesn't make it any less enticing. Like the standard JCW Hardtop, the 2.0-liter, turbocharged four-cylinder is good for 228 horsepower and 236 pound-feet of torque. The cab will hit 60 in 6.4 seconds, which is slower than perhaps its closest competitor, the Mazda MX-5. The trade off here, of course, is a lot more space, style, and optional extras than the cozy MX-5. Mini's hugely diverse options catalog is present and accounted for with the JCW Convertible, giving interested consumers a degree of customization that every automaker short of Porsche and hand-built exotic brands will have trouble matching. Of course, it comes with a frankly absurd sticker price – Mini's top-end droptop starts at $36,450, including the $850 destination charge. That figure swells fast. Expect at least $40,000 for a decently equipped example. You can play with the JCW Convertible's configurator, or just check out our first round of live images of Mini's latest high-performance model. Related Video: EXTREME DRIVING FUN, INTENSIVE OPEN-AIR PLEASURE: INTRODUCING THE NEW MINI JOHN COOPER WORKS CONVERTIBLE Woodcliff Lake, NJ – January 14, 2016... When passion for motor racing is the driving force and intense open-air pleasure the goal, the new MINI John Cooper Works Convertible takes the ideal line from the word go. The second John Cooper Works model of the latest generation combines engine and suspension technology optimized for use on the race track with distinctive design and equipment features as well as the extensively refined qualities of the new MINI Convertible. This lends even greater fascination to the vehicle concept of an open-top 4-seater with outstandingly sporty performance properties that is still unique in the small car segment. The latest version of the MINI John Cooper Works Convertible offers the most exclusive way of enjoying extreme driving fun. With its spontaneous power delivery and highly emotional sound, the most powerful engine in the British brand's portfolio with 228 bhp is strikingly impressive. The fully electrically operated textile top is particularly low-noise, open or closing in just 18 seconds at the press of a button.

Mini Yours parts-ordering service lets you personalize your car

Mini is stealing a page from more upmarket luxury brands by offering customers the opportunity to add individualized parts starting next year. The Mini Yours Customised service will let owners create and order customized side scuttles, dashboard trim panels, and LED-projected door sills and door projectors that illuminate a welcome design or message or their choosing, all via a configurator on an Online Shop. Customers will be able to choose different colors, patterns, surface finishes, icons, texts and even their own signature into the designs. Imagine customizing your Hardtop to read "Melissa's Mini" or maybe "Willyz Wheelz." The custom parts will be manufactured in Germany using 3D printing and laser etching, then delivered within a few weeks. They can then be installed either by the customer or a Mini dealer. If the vehicle is sold to someone else, the new owner can order new custom designs. Mini says the service will be made available over the course of 2018 "in Europe and other large markets," presumably including the U.S., though Autoblog is seeking clarification on that point. Mini says the move is in keeping with the spirit of individualization the brand is known for. "This unparalleled freedom of design allows customers to transform their Mini into a unique special defined by their personal style and their own creativity," the company said in a release.Related Video:

Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.