2006 Mini Cooper S Jcw - John Cooper Works Package R53 Super Charged on 2040-cars

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Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

Spectre Type 10 is a 230-hp, $180,000 mid-engined Mini restomod

Restomodded classic Minis are nothing new, right? A number of reworks swap the original 1.3-liter engine, Honda's VTEC K20 four-cylinder being such a popular replacement that Mini Mania makes a complete swap kit, but the 1.0-liter Ford EcoBoost gets love, too. Some mods replace the engine and move it behind the front seats, a popular option when using the four-cylinder from a Suzuki Hayabusa motorcycle. Some restomods don't do any of that, but just overhaul everything and charge a lot for it, like the David Brown Automotive Mini Remastered that costs around $100,000. As caught by Carscoops, Spectre Vehicle Design out of Vancouver, Canada has done all of the above with its Type 10 Mini restomod, raising the bar for conversions into another dimension. There will only be ten of the Launch Edition Type 10s, and about the only original part left from an original donor hatchback will be the bodyshell. These will be sourced in the same state as the buyer's residence in order to ease the process of vehicle registration. Into that bodyshell, the small Canadian team of enthusiasts has placed a Honda K20 mill with a Haltec engine management system behind the front seats. Shifted through a six-speed gearbox, we're told VTEC kicks in with 230 horsepower at the rear wheels, shunted through a limited-slip differential. In a vehicle reported to weigh 1,700 pounds wet, we're talking serious shove. Committed to keeping the Mini's ten-inch wheels, Spectre designed a new trailing arm suspension to make the package work. Those wheels are three-piece, six-inch-wide, CNC'd aluminum units with staggered offsets and directional spokes to usher hot air away from the four-piston disc brakes.  The cabin looks like a Japanese-infused Mid-Century modern living room, given a touch of carbon fiber and Monica Bellucci. Creative Director Marco Lii patterned the seating aesthetic off a genkan, the foyer area in a Japanese home where one removes ones shoes. The genkan floor is often recessed in relation to a home's main floor, and so it is here in the Type 10. There's a tatami-like mat on the cabin floor, the two interior seats placed on a dais a level above that. The copious light wood and leather interior with chrome accents is understated and gorgeous, everything so well integrated that it takes a moment to recognize the full-cabin roll cage wrapped in stitched leather. The padded center armrest on thin chromed legs looks like a piece in a high-end furniture store.

2021 Mini lineup includes some more equipment and some lower prices

Mini has played the unusual triple for its 2021 model-year lineup: Design revisions, more equipment, and lower prices on a number of models. Two full-body exterior colors, Emerald Gray Metallic and Melting Silver Metallic, won't make the new year. After a hiatus, the six-speed manual transmission returns on eight trims from the Cooper two-door hardtop to the front-wheel drive Cooper S Clubman. It's a third shifting possibility alongside the seven-speed dual-clutch automatic and the eight-speed Steptronic automatic. The hardtops and convertibles were refreshed for last year, so they'll carry on with that momentum. One feature change comes to the mid-grade Signature Trim, which can add 6.5-inch touchscreen nav and Apple CarPlay, and a digital instrument cluster as options. The top Iconic trim makes the digital cluster standard. The Oxford Edition trim holds the line at $19,750 before an $850 destination fee, for a total of $20,600, same as 2020. Mini's made the Oxford available to everyone, not only the recent students and military personnel that began as the exclusive buyer base. Not only are there no price increases among the hardtop and convertible ranges, seven models get $1,000 price reductions. Pricing for 2021 and the difference compared to 2020 is: Hardtop 2 Door Oxford Edition: $20,600 (No change) Cooper: $23,250 ($1,000 lower) Cooper S: $27,250 ($1,000 lower) Cooper SE: $30,750 (No change) John Cooper Works: $33,250 ($1,000 lower) John Cooper Works GP: $45,750 Hardtop 4 Door Oxford Edition: $21,600 (No change) Cooper: $24,250 ($1,000 lower) Cooper S: $28,250 ($1,000 lower) Convertible Cooper: $28,250 ($1,000 lower) Cooper S: $32,250 ($1,000 lower) Sidewalk Edition: $39,250 John Cooper Works: $39,250 (No change) The Clubman got a makeover for this year plus a more powerful John Cooper Works Clubman with 301 horsepower. The sole change here is a 6.5-inch touchscreen navigation unit included on the middle Signature trim. Prices for the 2021 Clubman are: S: $30,750 ($1,000 lower) S ALL4: $33,750 (No change) John Cooper Works ALL4: $40,350 ($100 higher) The big-selling Countryman does almost 40% of U.S. Mini business. Outside come redesigned LED headlights, new Union Jack taillights, LED fog lights on the base Cooper and Cooper S, and piano black trim in places like the light frames and door handles.