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Mini reveals new design details, including a round touchscreen

It’s not that the Mini brand wants to reinvent the wheel. Except that maybe it does. It's even reinventing the circle. “Charismatic Simplicity” is what the brand has termed its new design language, which will show up on a new family of all-electric models. The looks will appear on the next-generation Cooper and Countryman. The interiors reflect the most noticeable changes on the cars, marked especially by a round OLED (organic light-emitting display) — yes, the entire central circle of the infotainment system will be a touch-sensitive display. It will have a diameter of 9.4 inches and will combine all the functions of the infotainment system and the instrument cluster. Touch control will manage infotainment and climate functions. That's certainly the most intriguing detail previewed, but Mini did not share images of the touchscreen. Here's all they've shared so far:  At the centre of the visually reduced interior is the circular central instrument display iconic of MINI, which will be reinterpreted in the form of an OLED display in the upcoming model family. MINI is the worldÂ’s first car manufacturer to offer a touch display with a fully usable round surface. The OLED display has a diameter of 240 millimetres and combines the functions of the instrument cluster and the on-board monitor. The sleek design and frameless look give it a particularly high quality appearance. The touch control enables a completely new, minimalistic user interface that also controls the integrated infotainment and climate functions. With the purist dashboard as a stage for the circular central display, MINI continues the traditional design heritage of the classic MINI. The steering wheel, not really reinvented but tweaked, will be available in a couple of versions, with either two spokes or three, and Mini will offer a variety of colors, patterns and fabrics for the seats. Finally, the alloy wheels are updated, to “no longer focus on the sculptural nature of the spoke structure, but on a graphic design characterized by strong color contrasts,” the company says. “This creates an illusion of size, which is further emphasized by the outward-pointing spokes.” “Our purist, progressive approach combines the simplicity of functional elements with the emotionality that Mini is renowned for,” says Oliver Heilmer, head of Mini Design. “We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before.”

Recharge Wrap-up: Mini Superleggera decision delayed, Denza begins production

A decision on whether or not to build the Mini Superleggera has been pushed back. Earlier this year, Mini's Peter Schwarzenbauer hinted that the electric roadster concept could eventually make its way to production. Now, Schwarzenbauer is saying that a possible call is still at least six months away. "To really investigate seriously," Schwarzenbauer says, "you look into several different options, you come to the question: do we produce it ourselves, do we give it to somebody else?" Mini is considering whether or not to expand its seven-car lineup to 10 models, or scale it back to five "superheroes," which still wouldn't rule out more models. Read more at Reuters. The first EV from Daimler and BYD's joint venture, Denza, is set to go on sale this month, with production already starting. The 50/50 partnership said earlier that it was "well on track" to begin sales in September 2014. Now, Daimler has announced that the first Denza has rolled off the production line. According to Daimler, the cars will be sold through an independent dealer network. The Denza, which has a range of about 186 miles, will start at about $60,000. China's generous subsidies could help bring that cost down quite a bit (by nearly $20,000) for customers. Read more at Want China Times, or in the press release from Daimler, below. Local Motion wants to help organizations pool their transportation resources through fleet-sharing, with a focus on EVs. The company uses software to manage and track vehicle use, diagnostics, energy consumption, vehicle reservations and the like. The keyless technology allows employees to reserve and use the right vehicle for the job, and allows companies to save on vehicle ownership and maintenance. Local Motion is working with companies like Nissan to encourage the adoption of emissions-free driving, as well. Read more in the press release below, or at the Local Motion's website. DENZA rolls off production lines in China marking another key milestone for Daimler - Daimler's joint venture with Chinese partner BYD is the first Sino-German joint venture dedicated to electric vehicles in China. - Hubertus Troska: "DENZA is by far the most serious local electric vehicle effort in China, and a key pillar of our electric vehicle strategy in the country." - DENZA is manufactured at a modern production line that follows Daimler's proven production management system.

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.