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2019 Mini Cooper Oxford Edition Drivers' Notes Review | Lots of fun for a select few

The 2019 Mini Cooper Oxford Edition is an interesting little model. It's available in both 2- and 4-door Hardtop configurations and aimed at and specifically for college students, recent grads, those in law or medical school as well as active duty or recently discharged or retired members of the military. No one else qualifies to buy one, which is a bummer, because the Oxford Edition is one smoking deal.  Not only does it undercut the price of a bare-bones Cooper, it packs in nearly $7,000 worth of features at no additional cost. That includes stuff like heated seats, a panoramic moonroof, parking sensors and 17-inch wheels. Power still comes from a turbo inline-three, and while an automatic transmission is standard, a six-speed manual is a no-cost option. While the standard Cooper has questionable value given the small size and relatively high price tag, the Oxford Edition is a far more compelling offering. Senior Editor, Green, John Beltz Snyder: This is such a joyful car to drive. It's quick, spritely and engaging. It feels great rowing through the gears, especially the way the car comes to life as you release the clutch in third gear. The car feels peppy in the low-to-mid rev range, but loses some steam as you climb to the top. The shifter is a little light, though, and it needs a firmer gate to keep you from accidentally shifting into reverse instead of first. There needs to be a more distinct feel from gear to gear in general. The clutch travel is long, but I don't mind it, and the high take-up point feels natural. The less-hot Minis of today feel much more refined than those of yore, while scorchers like the JCW remind me of the older, rawer Minis in their road-going manner, though with more contemporary design, tech and amenities. If I were to buy a Mini myself, it'd be a Hardtop like this — I don't need a lot of power to have fun, day to day, and this one is comfy. I wouldn't be eligible for the Oxford deal, which is a shame, because I really like this configuration, especially for the price. Associate Editor Joel Stocksdale: I almost completely agree with John, the regular Mini Cooper is exemplary of good, simple fun. It makes less than 140 horsepower and pound-feet of torque. That's not a lot of power, but it's enough that you can confidently floor it anywhere in public without breaking the law. And it feels nearly as eager and darty as the JCW, so you can keep your speed up as you rip it around corners.

David Brown's Mini eMastered puts an electric spin on a British icon

England-based David Brown Automotive specializes in giving classic Mini models the resto-mod treatment; it's to the British icon what Singer is to Porsche. The firm has primarily worked on gasoline-powered cars, but it's branching out into electric vehicles with the Mini eMastered. Starting with a classic Mini shell, David Brown Automotive rips out the four-cylinder engine and the transmission it sits over — this clever layout is part of how Sir Alec Issigonis packaged four seats and a trunk in just 120 inches — and replaces it with an electric motor. The motor draws electricity from an 18.8-kilowatt-hour battery pack to zap the front wheels with about 97 horsepower and 129 pound-feet of torque. Like most modern electric cars, the Mini eMastered features a regenerative braking system that converts kinetic energy into electricity that gets sent back to the battery pack. David Brown quotes an 8.5-second zero-to-60-mph time and a top speed that's electronically limited to 92 mph. Driving range checks in at up to 110 miles, which won't earn the coveted "long-range" label but should be enough considering the eMastered was envisioned primarily as a city car, and charging the battery pack takes about three hours. The little EV weighs 1,410 pounds; using a small battery helps keeps that figure in check. For context, the original Mini released in 1959 weighed approximately 1,279 pounds. The model shown in David Brown's pictures features an updated exterior design characterized by beige paint with a contrasting brown roof, an aftermarket grille, LED headlights, and new-look rear lights. Inside, it's 100% modern: the brand adds a touchscreen-based infotainment system, air conditioning, and a surround-sound system made up of four speakers, which underlines just how small these cars. However, the sky is the limit when it comes to customization options. Well, realistically, your wallet is the limit: anything is possible if you can pay for it. On sale now, the David Brown Automotive Mini eMastered starts at GBP125,000 excluding taxes and shipping, which represents approximately $155,000 at the current conversion rate. In comparison, the gasoline-powered Mini Remastered carries a base price of under $100,000. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric