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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2021 Mini Cooper 1499 GT adds sporty, retro attitude to the three-cylinder Mini

When you think of sporty Minis, you probably think of the Mini Cooper S and John Cooper Works models with their (relatively) large turbo four-cylinder engines. But with the 2021 Mini Cooper 1499 GT special edition, Mini is trying to bring a dash of sportiness to the base three-cylinder model. The car's styling and name is inspired by the Mini 1275 GT that was introduced way back in 1969 as a more affordable, but still sporty, alternative to the Cooper S. The number represented the engine displacement in cubic centimeters, as it does on the new 1499 GT. The black paint scheme with gold side stripes is the inverse of the launch color for the 1275 GT. Further adding to its athletic looks are black badges and trim, 17-inch wheels, and John Cooper Works-style front and rear bumpers, side skirts and hatch spoiler. The interior also picks up an array of John Cooper Works parts including the steering wheel, seats, shifter and pedals. In front of the steering wheel is the digital instrument cluster from the John Cooper Works GP. Mini also adds a few equipment upgrades found in upper-trim Cooper Hardtops such as dual-zone automatic climate control, automatic lights, automatic wipers, a 6.5-inch infotainment screen and navigation. What the 1499 GT doesn't get are any performance upgrades. The turbocharged 1.5-liter three-cylinder makes the same 134 horsepower and 162 pound-feet of torque as its Cooper siblings. It comes standard with a six-speed manual transmission, and a seven-speed dual-clutch automatic is available as an option. The suspension is unchanged as well. Still, we've found that the base three-cylinder Mini is a thoroughly entertaining car to drive. To pick up one of these special edition Minis, you'll need to fork over $27,890. That's about on par with the Mini Cooper Signature trim, so it isn't completely unreasonable to pay that much for a three-cylinder Mini. But buyers looking for a sporty Mini might be tempted to skip over the 1499 GT for the more powerful Mini Cooper S, which starts slightly less at $27,250. Related Video:

Mini Vision Next 100 concept invokes an alternate universe

Sir Alec Issigonis, designer of the 1959 Mini, would probably find Mini's new Vision Next 100 concept amusing. The original Mini was largely an exercise in efficient packaging and clever engineering. That it was handsome, and became iconic, was more a product of its wild success than an intentional product of its exterior styling. While the Mini concept is undoubtedly cleverly packaged, it's almost purely a styling exercise, no matter what sort of futuristic connected/autonomous functionality Mini says it'll have. Mini doesn't seem able to move past the Mini as a caricature of itself. The heavy, floating roof, the vestigial round and friendly "headlamps", the oversized gauge pod. This seems very German, the inability to communicate essential brand attributes without using cliches. Mini is in a styling rut, trying to evolve the same basic styling language with each new generation, stretching it over larger hard points. The Vision Next 100 program would have been a great time to communicate to the public that Mini is more than just styling tropes: it's an attitude, a way of thinking, a connectedness to the driver. More than a badge or bug-eyed headlights. To its credit, the interior is massively decluttered. That's in part to the rear-engine layout, but more on that in a follow-up piece. The comparatively vast footwell and ultra-minimalist dash pair well with the giant windscreen. It feels light, airy, and authentic to the ideals of the originally Mini in terms of space efficiency, without being overly sentimental. Futurism is a thankless profession, and we can't take this concept literally as a vision of what the brand will be in 100 years. We can say this: it doesn't seem that Mini will be able to transcend the styling tropes that currently define Mini. Let's hope they find a way out of their rut. Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Design/Style BMW MINI Coupe Hatchback Concept Cars Future Vehicles vision next 100