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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

BMW could add all-electric Mini, X3 SUV

BMW's Mini sub-brand will add a battery-electric variant as the company looks to meet stricter emissions mandates around the world, according to an interview Bloomberg News conducted with CEO Harald Krueger. BMW is also planning an all-electric version of its X3 SUV and may start greening up models as large as its 7 Series sedan, though that prospect is far cloudier. The all-electric Mini will be available to the public as soon as 2019, while the battery-electric X3 SUV will likely start sales the following year. BMW didn't offer specifics about how much those models would cost or far they will be able to travel on a full electric charge, with Krueger only saying single-charge ranges would be "competitive" with other all-electric models. BMW this summer upgraded the battery in its i3 electric vehicle and boosted its single-charge range by about 40 percent to 114 miles. As for demand for BMW's i sub-brand vehicles, US sales of the i3 through September fell 27 percent to almost 5,800 vehicles, while sales of the i8 plug-in hybrid are down 19 percent to about 1,100 units, BMW said on Monday. Meanwhile, word got out earlier this year that BMW may dedicate the Rocketman concept hatchback as Mini's entrant to the electric-vehicle sector. BMW actually used a Mini as its first electric testing vehicle. The Mini E was produced in 2009 and 2010 before giving way to the BMW ActiveE, which was actually a converted 1-Series vehicle. Eventually, BMW started producing the i3. Related Video: Featured Gallery Mini Rocketman Concept View 25 Photos News Source: Bloomberg News Green BMW MINI SUV Electric

This classic electric Mini costs $100,000, but just look at it

We all love the original Mini, so when a British company decided to develop an electric version of it using a restored original body, we took notice. Enter the Swind E Classic Mini. Electric cars are allowed to have a soul, and this one is just as cute as a Mini with a little gas motor. Swind, a UK-based tech and engineering company, didn't just produce a half-baked version of an electric Mini. The powertrain is a bespoke, in-house design developed by the company's own engineers. The body has contemporary corrosion protection to make sure it doesn't rot like an original from the 1960s. Also, new brake and suspension parts ensure it'll feel relatively modern to drive. Don't expect any mind-blowing specs and numbers from the little EV, though. It uses a 24 kWh lithium ion battery pack and the electric motor produces 110 horsepower. Zero to 60 mph is achieved in 9.2 seconds. That's not impressive on today's world, bu is still quicker than this Mini would have been with its original gas engine. Top speed is 80 mph, and range is rated at an impressive 125 miles. That's plenty for this little city runabout — road trips won't be this Mini's job anyway, especially if you have to run it near top speed just to keep up with traffic. Swind says it'll get to a full charge in four hours via its fast charging capability. Weight is kept to only 1,587 pounds, so this will be one of the lightest electric cars on the road. The benefits of modernizing and electrifying the Mini help out in other areas, too. You can check option boxes for an infotainment system with navigation. USB ports come standard, as do heated leather seats. Curiously, air conditioning is an option. If you prefer no power steering, that's possible; performance tuning packs are available, but there's no explanation for what that entails. There's more space in the boot for stuff with the gas tank removed, and weight distribution is improved at a 57/43 split (it was 68/32 originally). Now we move onto the less desirable portion of this Mini: The price. Converted from pounds sterling, this Mini goes for $100,970. You can buy a whole lot of car for that money, or you can have an electric Mini. At least Swind is really building it, unlike the one-off shown by Mini at the NY Auto Show last year. Production is limited to only 100 cars that all come with a one-year unlimited-mile warranty.