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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini John Cooper Works GP will have over 300 horsepower

The Mini John Cooper Works GP concept from the 2017 Frankfurt Motor Show was one extreme-looking vehicle, and we now know it's because the real one will, in fact, be really extreme. The company announced that the production car will be the most powerful Mini with over 300 horsepower. In fact, it will be the most powerful Mini by a large margin, as the most potent models so far have only made 228 horsepower. And of course, it will be within striking distance of equally widened and winged cars such as the Civic Type R and Focus RS. Exact numbers haven't been revealed yet, but we wouldn't be surprised if it uses the same turbo 2.0-liter four-cylinder from the BMW X2 M35i, which makes 306 horsepower and 332 pound-feet of torque. In fact, the engine would be ideal, since the X2 is front-drive based and shares underpinnings and less-powerful engines with existing Mini products. The X2 M35i is also all-wheel-drive, which naturally brings up the idea of the GP also powering all four wheels, but Mini might choose to stay with front drive to reduce complexity and weight. Sticking with front drive would also mean that Mini could challenge the Civic Type R's record Nurburgring lap. It looks like the spirit of the concept's design will make it to production, too. The teaser images Mini released show a pretty wild looking split wing that's just a bit narrower and missing some of the concept's extraneous fins. We can also just make out fat fender flares, a big rear diffuser, and the GP's trademark four-spoke wheels. The Mini John Cooper Works GP will go into production in 2020, and Mini will only be building 3,000 examples. That's a low number, but it is more than the 2,000 units of the two previous GP generations. And considering the high output and low production, the GP will undoubtedly be a pricey hot hatch. Related Video:

2025 Mini Aceman previewed as the brand's first standalone EV

Mini's first standalone electric model, the Aceman, will make its debut in the coming months. It was developed to fill the gap between the Cooper and the Countryman, and photos of a camouflaged prototype give us a better idea of what to expect when it lands in showrooms. If the name Aceman rings a bell, it's likely because Mini introduced it on a concept unveiled in 2022 and designed to preview the production model. The pictures suggest that the crossover hasn't changed much over the past two years: while the brand tweaked some of the design details, including the headlights, the front bumper, and the door mirrors, the overall proportions remain roughly the same. The funky-looking trim on the wheel arches carries over as well, though it looks like the EV lost ground clearance as it transitioned to a production model. Mini stresses that the Aceman will be all-electric, all the time; it won't be available with a gasoline-burning engine. It stretches about 160 inches long, 69 inches wide and 59 inches tall, meaning it's around 14 inches shorter, three inches narrower and six inches lower than the new second-generation Countryman. It's built on a 54.2-kilowatt-hour lithium-ion battery pack, but additional specifications aren't available. Somewhat tellingly, the aforementioned dimensions make the Aceman about the same size as the original Countryman launched in 2010. This likely explains what Mini had in mind when it made the new model much bigger than its predecessor; it carved out space for the EV. There's no word yet on precisely when the Aceman will lose its psychedelic camouflage and show its sheet metal; Mini notes that the unveiling will take place "in just a few months." While nothing is official yet, we wouldn't be surprised if the model lands in showrooms later in 2024 as a 2025 model. Details such as pricing, driving range, and where production will take place will emerge in the not-too-distant future. Related video: