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BMW seeks partners for electric Mini, could make it an all-EV brand

LOS ANGELES — Germany's BMW is talking with other automakers "around the world" to try to find partners to lower the cost of electrifying its future Mini small cars, management board member Peter Schwarzenbauer told Reuters. "We are talking to many OEMs (manufacturers) around the world, not only in China, (about) how to electrify smaller cars," Schwarzenbauer said. "There's no final conclusion on it." Chinese automaker Great Wall Motor said last month it was discussing a possible venture to build Mini vehicles in China. BMW currently does not build Mini vehicles outside Europe. Schwarzenbauer declined to discuss the Great Wall situation, saying "this was speculation." However, he said building smaller electric cars was challenging, not only because of the financial costs, but also the engineering problem of fitting batteries with sufficient range into a smaller vehicle package. BMW has worked with rivals before to share the costs of clean vehicle technology. The automaker has a partnership with Toyota to develop fuel cell vehicles. BMW has said it plans to launch a new, electric Mini model in 2019. Eventually, Mini could become an entirely electric brand aimed at urban consumers, Schwarzenbauer said. Mini sales in the United States have fallen 10 percent through the first 10 months of this year, as demand for many smaller cars has waned in favor of sport-utility vehicles and trucks. "It's really only in the U.S. where we are facing this with Mini," Schwarzenbauer said. BMW will not try to reverse that trend by adding larger SUVs to the Mini lineup, Schwarzenbauer said. Instead, he said, "the way for Mini in the U.S. is ... building the Mini brand in the direction of the electric urban mobility company." On a separate issue, Schwarzenbauer said BMW intended to offer a self-driving car planned to debut in 2021 at a price that could be below $100,000. The iNEXT model, which BMW previewed earlier this year, will be offered to individuals, ride services fleets and put into service in BMW fleets, Schwarzenbauer said. "By 2021, you will have a lot of people who want to own this car," he said. "It will be a normal price. We are thinking of scaling this. To bring a $150,000 electric car is nice, but it will not really scale." When it launches, the iNEXT may not be offered with complete, so-called Level 5, autonomy because the regulatory and legal frameworks for such a vehicle likely won't be in place, Schwarzenbauer said.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

David Brown's latest Remastered project shows the Mini's classy side

England-based David Brown Automotive builds some of the most mesmerizing classic Mini models we've ever seen. Its latest creation is no exception: Commissioned by a client in Japan, it leaves behind the Mini's econobox roots and proudly highlights the car's upscale side. In a way, David Brown is to the Mini what Singer is to the Porsche 911. It keeps the original car's basic design and proportions but modifies nearly everything else. For this posh, England-inspired build, it applied a coat of paint called Fade to Black and installed 13-inch wire wheels, which were never available from the factory. There's also a hand-painted Union Jack flag on the roof. Look closely and you'll spot several other subtle changes, like LED exterior lighting, bullet-shaped door mirrors, fender flares, and smooth fenders (the originals have a seam). The resto-mod treatment continues inside with red leather upholstery, black inserts in the seats, a wood-rimmed Mona-Lita steering wheel, Smiths gauges, and a push-button ignition. David Brown also replaced the air vents and most of the switchgear, and added a modern sound system. The finishing touch is a pair of leather straps designed to carry an umbrella and attached to the passenger-side door panel. While the company has dabbled in performance, it doesn't sound like the customer who commissioned this Remastered asked for rally-ready speed. The standard engine that David Brown Automotive puts in its cars is a 1,275-cc four-cylinder that develops 71 horsepower and 88 lb-ft of torque in its standard state of tune. It's fuel-injected, and in this application it spins the front wheels via an automatic transmission. David Brown Automotive hasn't revealed how much this specific build cost. However, it previously noted that each Remastered takes about 1,000 hours of labor to complete, so it's reasonable to assume that it's priced accordingly — and likely far above anything Mini makes. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.