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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini reveals it's developing an electric John Cooper Works model

We at Autoblog are extremely fond of the Mini Cooper SE electric car. So we're also excited to learn that Mini is also developing an electric John Cooper Works model. Unfortunately, that's all Mini has actually said about a future electric John Cooper Works model: that it's in development. Anything else about it, such as how hardcore it will be, or what motor it will use, is entirely up for speculation. All we have to go on are photos of the prototype. From the looks of it, the prototype is simply a Mini John Cooper Works (JCW) GP, but with an electric powertrain. The entire body, even the giant wing and funky fender flares, is the same as the uncompromising GP, except for the grille. The grille is the mostly solid example used on the Cooper SE. There aren't any tailpipes on this car either, for obvious reasons. This certainly suggests Mini is planning a mean electric JCW, and not just a slightly stiffer upgrade from the S/SE models. It raises big questions about the motor, though. The gas-powered GP is the most powerful production Mini in history with over 300 horsepower. Only one BMW motor has been used in a Mini so far: the base i3 motor, which makes 181 horsepower. The i3s has a punchier motor that makes 195 horsepower that would probably drop in easily, but it wouldn't seem powerful enough for a GP-type car. Perhaps the iX3's motor, which makes 286 horsepower, could fit? It would certainly be near enough to the GP's engine. Maybe even one of the motors from the dual-motor, 500-horsepower BMW iX would do the job? We'll just have to wait and see, and it's hard to say just how long, since Mini gave no information on reveals. Hopefully it won't be too long if the company is testing minimally camouflaged electric GP prototypes. Related Video:  

Mini Electric Pacesetter will lead Formula E, hints at future JCW cars

Just a few days ago, Mini teased a wild electric hatchback with pace car-style lights. And just as we expected, it's the new safety car for Formula E. It's called the Mini Electric Pacesetter inspired by JCW, which is a mighty long name for such a little car. It looks like a blast, and although it's not exactly a production car or the direct forebear of a car that will be offered, it does hint that there will be high-performance electric Minis. Don't just take it from us, take it from the man in charge of Mini, Bernd Korber: "But it does reveal one of the directions we could take with the electrification of the JCW brand. For me, the message is clear: Electrification and John Cooper Works are a good fit." Mini made some major modifications to the Pacesetter to get it ready to lead race cars. It weighs 287 pounds less than the Mini Cooper SE that it's based on, giving it a total weight of 2,712 pounds. Much of that weight loss comes from the gutted interior, which now has a welded-in roll cage, race seats and six-point harnesses. While not particularly related to weight saving, the seats also have a neat 3D-printed material for the cushions that can be made in different colors and densities. The electric motor and battery are unchanged at 181 horsepower and 199 pound-feet of torque, but the weight loss means that it hits 62 mph in 6.7 seconds, an improvement of 0.6 over the road car. Handling and braking are upgraded with racing coilovers that have adjustments for compression, rebound, camber and ride height, as well as four-piston brake calipers. Mini John Cooper Works GP forged four-spoke wheels are fitted with 245-mm Michelin Pilot Sport tires. The wider track from the wheels necessitated the unique 3D-printed carbon fiber fender flares. The rear wing, which is similar but not identical to the GP unit, is also made of 3D-printed carbon fiber material. Splitters, side skirts and a large rear diffuser round out the aerodynamic tweaks. The car will make its racing debut at the Formula E event in Rome on April 10. And we hope we won't have to wait too long for an electric John Cooper Works model to reach the public. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.