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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini Hardtop Four-Door Carbon Edition breaks cover [UPDATE]

UPDATE: Mini USA sent a announcement with official details and pricing for the Carbon Edition, which is available below. After an $850 destination charge, the models cost $37,100 with a manual gearbox. Mini doesn't offer the John Cooper Works trim on the Hardtop Four-Door, but a handful of US customers can now order the next-best thing. The new Carbon Edition satisfies the needs of enthusiasts wanting extra power to go with the two additional doors, but Mini will only offer 150 of them here. The Carbon Edition starts with the Hardtop Four-Door Cooper S and then layers on the John Cooper Works Pro Tuning Kit to create a 208-horsepower hot hatch. An upgraded exhaust with Sport and Track modes also comes with that package, according to MotoringFile. For extra style, they all wear a JCW body kit in Midnight Black, and there's a heap of carbon-fiber trim to fit the name. Matte black stripes amplify the menacing look and feature a little Carbon emblem cut into the ones on the sides. Additional improvements include LED headlights, a panoramic sunroof, a navigation system, and JCW interior trim. The array of improvements don't quite take the Carbon Edition to the full 228 hp from the JCW Hardtop Two-Door, but Mini spokesperson Mariella Kapsaskis tells Autoblog that the US product team handpicked these parts to get as close as possible. If this limited-edition, four-door hot hatch intrigues you, get on the phone with a dealer soon. According to Kapsaskis, the first examples are already at dealers, and the Carbon Edition might not last long with just 150 of them on the road. Related Video: MINI Carbon Edition: The fastest, loudest, and most powerful MINI Hardtop 4 Door we make. The Carbon Edition combines the already powerful MINI Cooper S Hardtop 4 Door model with the new John Cooper Works Pro Tuning Kit, valve exhaust system and high-grade carbon fiber accessories. The result is 208 horsepower and an ultra-aggressive exhaust note with Sport and Track Mode*. The exhaust flap is operated wirelessly via two clicks of the Bluetooth controller and unleashes devilish backfire pops and crackling sound on the overrun. Genuine carbon fiber mirror caps, air intake trim, and tailpipe finishers are offset against Midnight Black metallic paint and exclusive matte black sport and side stripes accented by a red pinstripe.

New Mini EV below the Countryman reportedly debuts this year

In October 2020, Mini provided the broad strokes of the sea-change overhaul coming to its model lineup. In the meantime, we've seen the coming 2023 Countryman and 2023 Hardtop. But haze still surrounds mentions of two more crossovers, one of them electric-only, and what was in store for the five-door hatch and the Clubman. Now that we're closer to sheetmetal reveals, Autocar believes it understands the rundown. Starting at the top of the range, the Clubman takes a fresh design into its third generation, but not a plug-in hybrid powertrain. For some reason, the PHEV didn't get approval under Mini's Power of Choice strategy to provide model lineups with gas, diesel, PHEV, and electric propulsion options. The Clubman will get an all-electric trim, though, and this is thought to be the "compact" crossover Mini mentioned in 2020. This is expected to debut before the end of this year. The third-gen Clubman is expected to grow eight inches longer, making more room not only for growing families and consideration among North American buyers, but also for a smaller model to slide underneath. The new, electric-only small crossover whirrs into this space. It will be built in China as part of Spotlight, which is BMW Group's partnership with Chinese automaker Great Wall. No one has said definitively if this CUV will be sold globally, but Mini's revised production plans will have the hardtop and convertible being built in Oxford, England, the Clubman and Clubman moving from the Netherlands plant to Leipzig, Germany, and the automaker's electric models being built in China. It's hard to believe China won't export any of the electric product, especially considering how important both the crossover and EV segments are to Mini. This small electric crossover and the three-door Hardtop EV are moving to a new platform that can house more battery, a crucial aspect for small offerings to address. The 2023 Hardtop and the small electric CUV are also predicted to debut later this year. it's said the latter won't stick to Mini's retro theme, but sport a "much more radical design." On top of that, Australia's Car Expert reported, "Mini is also set to introduce another premium compact car in an as-yet unrevealed segment, potentially based on the Vision Urbanaut concept." The Mini four-door (five-door in other markets) and Clubman seem headed for the sunset.