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J.D. Power: Mini, Lexus again offer most satisfying sales experience

JD Power has released its annual Sales Satisfaction Index Study, and once again Mini and Lexus have taken top honors. Overall, buyers are more satisfied with the auto-buying sales experience than they were last year, with those surveyed reporting an average score of 664 points on a 1,000-point scale. That's up from 648 in 2011. Dealer satisfaction also increased by five points over last year as well.
All told, Lexus brought home an index score of 737, which was high enough to put it atop the luxury brands for the second year in a row. JD Power says Infiniti came in second in that category with a score of 728 and Cadillac rounded out the podium with it's rating of 725. Speaking of Infiniti, that brand saw the single largest jump in sales satisfaction of any brand on the survey, popping up 52 index points over 2011.
Among mass-market brands, Mini ranked highest with a score of 712, followed closely by Buick with 706 and GMC farther down the line with 683. You can check out the full press release below for more information.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2025 Mini Cooper four-door makes more room for the people in the back

There seems to be no end to the new Minis. The new compact range has dispensed from the Munich HQ like Pez since last September. Here's another one: the 2025 Mini Cooper four-door (or five-door, depending on where you live) with the internal combustion powertrain. This is the longer and more-doored version of the two-door Cooper and Cooper S revealed in February for our market. An additional 2.8 inches of wheelbase and 6.8 inches of length makes more room for second-row passengers and cargo room. The automaker says designers made the rear "noticeably wider" inside, giving three-up accommodations more room to swing their elbows. Using European measurements, cargo capacity stands at 9.7 cubic feet with the second row up, 32.7 cubic feet with the second row down. The U.S.-market Cooper S four-door gets a turbocharged 2.0-liter four-cylinder engine making 201 horsepower and 221 pound-feet of torque, same as in the two-door, those numbers 21 hp and 15 lb-ft better than the outgoing Mini's turbo 2.0-liter. This trim is going to cost $34,195 after the $995 destination fee when it reaches dealers in about three months. Come January 2025, Mini will add a Cooper C trim with four doors. It will use the same engine as the S but with a lower output, and be priced under the S.  International markets will also get a turbocharged three-cylinder engine as the entry-level motor, that mill making 154 hp and 170 lb-ft of torque. The outgoing 1.5-liter three-cylinder in the base U.S.-market Mini makes 134 hp and 162 lb-ft, so buyers are in for improvements no matter what market they're in and which engines they get. The European trim step will be Essential, Classic, Favored, and JCW. Omitting the three-cylinder here, we'll enjoy Classic, Favored, and JCW in a choice of 11 body colors and three contrasting roof treatments; the Favoured theme includes the option of a multi-hued roof with a three-color gradient. If wheel sizing matches the two-door, U.S. buyers can choose from 17- and 18-inch aero wheels, but not the 16-inchers on sale elsewhere.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.