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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini sells 500,000th car in US

Mini has officially sold 500,000 vehicles in the United States. The achievement came just a few days after the company commemorated its 11th anniversary in America. When the automaker first opened its doors to US buyers in 2002, it sold just 24,590 unis. Last year, the automaker moved 66,123 vehicles thanks in part to an expanded lineup that now includes the Clubman, Countryman, Coupe, Roadster and Paceman in addition to the stalwart Hardtop and Convertible. The company plans to have some 130 dealerships nationwide by the end of 2013; there are currently 116 Mini dealers in the US.
Mini helped reignite an interest in small cars with plenty of personality when it debuted the Cooper 11 years ago. The move helped pave the way for machines like the Fiat 500, Ford Fiesta and Chevrolet Sonic. Check out the quick press release on the 500,000th Mini model below.

Next-generation Mini Cooper electric car caught in spy photos

Though the current generation of Mini Hardtop just got a refresh, it seems a new generation is around the corner. That new model appears in the spy photos above, and in electric form no less. At first glance, it doesn't look very different, but there are many small changes that add up to make it distinctly its own. At the front, the headlights appear to be more circular than the slightly ovoid units of the current model. They look as though they wrap a little more around the fenders, too. The grille appears to be enlarged a bit to match the bigger headlights, and the changes give the car even more of a cute, wide-eyed appearance than before. Other interesting things to note are that the hood scoop may be going away, as the one on this car is a fake. The hood cut lines also seem to go through to the wheel arches. Other subtle changes are revealed in profile. The front overhang looks slightly reduced, and the windshield looks more raked. Part of that appears to be because of the base being moved slightly forward. Not only has the windshield become more raked, so has the rear window. It's hidden by the newly added aerodynamic fairings below the rear spoiler. Finally, we can see the chrome, refrigerator-style door grab handles are gone in favor of more flush-fitting handles, and the charging door has changed sides to the left of the car. The back doesn't reveal much unusual, but the taillights have more square-like proportions, and they seem to fit more flushly to the body. There also appear to be some cut lines through the taillight area, so there may be more going on under the camouflage than we can see right now. We also get a small glimpse of the interior. It looks like there's a wide screen across much of the dash. It's in keeping with current car design trends, but is a major departure from the retro-inspired design of past Minis. The prototype we see here looks pretty far along in development. With that in mind, along with recent reports, the new model may be launched in 2023. It will likely be accompanied by gas-powered versions, since 2025 is the cut-off date for the last new gas-powered Mini option, and 2030 is the point where the brand will be fully electric. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.