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New Mini Cooper only just now being delivered due to EPA certification

The Mini brand and its products have typically been a runaway success for BMW, but sales of the retro hatchback dropped a drastic 20.5 percent last month, and have been doing such pretty much all year.
The reason, according to Jalopnik, is that the new model has been held up due to EPA certification. Mini told our compatriots, "Sales have dropped because our supply has been so limited. MY 2015 Mini Hardtops have also not been able to go on sale pending the final results of federal fuel economy certification."
Mini goes on to clarify that "as of October 1st, three out of the four 2015 Mini Hardtop 2 door models, the Cooper with manual transmission, the Cooper with automatic transmission, and the Cooper S with manual transmission, have been released for retail sales and deliveries."

2020 Mini Cooper SE gets a range estimate for America, and it's not great

After getting output and pricing details on the 2020 Mini Cooper SE electric hatchback over the past few months, we now get the critical range part of the equation, and it's disappointing. Mini only estimates 110 miles on a charge for the SE. That number isn't final, as the EPA hasn't published its official number, but we wouldn't expect it to go up or down by much. This number is also lower than the European estimate of 146 to 168 miles, but we were expecting a lower range for the States, if not quite that low. This means that the Mini Cooper SE will have a significant range disadvantage against similarly-priced competitors such as the Nissan Leaf and Hyundai Ioniq Electric. Both have base prices only a few hundred to a thousand dollars more than the Mini. The Leaf has a range of 150 miles, and the Ioniq's range has been boosted to 170 miles. Both cars are significantly less powerful, though, with the Leaf making 147 horsepower, and the Ioniq making 134 horsepower. The Mini Cooper SE's electric motor sends 181 horsepower and 199 pound-feet of torque to the front wheels. Besides the range estimate, Mini has revealed more details about trim levels and equipment. The base trim is called Signature and starts at $30,750. It includes a 6.5-inch infotainment display with Apple CarPlay, heated seats, LED lights and a new instrument panel screen, instead of an analog dial. In the middle is the Signature Plus at $34,750, and it adds parking sensors, sunroof, power-folding mirrors, extra ambient lighting and an upgraded sound system. Both of these trims are available in five colors including black, white, gray, red and green. The top level is the Iconic, which starts at $37,750 and further adds some interior trim and a larger 8.8-inch infotainment system with navigation. It gets a sixth color option of a dark blue, as well. The Mini Cooper SE will be eligible for the full $7,500 federal EV tax credit, as well as local tax incentives, so that will of course bring the final price down.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."