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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini Countryman Panamericana PHEV will tackle 16,000-mile trek

In addition to the electric version of the classic Mini, the cheeky British BMW subsidiary has another battery-powered offering to electrify attendees of the New York Auto Show. This one is a special version of the Mini Cooper SE Countryman ALL4, slated for a particularly impressive journey. The Mini Countryman Panamericana Plug-In Hybrid — or, rather, three of them — will traverse the world's longest north-south roadway route, traveling from North America to Tierra Del Fuego, at the very southernmost tip of South America. The biggest Mini gets a just a couple of upgrades for the high-mileage adventure, including tires with "emergency running characteristics" and a roof rack to carry a spare. The trip is meant to serve as a demonstration of the plug-in Mini's durability and performance, highlighting the benefits of a car combining electric mobility with traditional gasoline versatility. Its electric and gasoline motors provide a total of 224 horsepower, putting power to the front and rear wheels as needed. Mini notes that the Pan-American Highway, or the Panemericana, covers a total of about 16,000 miles, and requires a boat ride to cross the incomplete inter alia near the border between Panama and Colombia. The journey covers a number of different climatic zones, mountains and jungle and a range of surfaces ranging from smooth highways to gravel roads. Mini will be documenting the journey to the bottom of the world on its Instagram account. We'll be watching. Related Video: Featured Gallery Mini Countryman Panamericana Plug-In Hybrid View 19 Photos News Source: Mini Green New York Auto Show MINI Crossover Hatchback Electric Hybrid 2018 new york auto show panamericana

2025 Mini Cooper and Cooper S hit the gas, raise the price

Mini's "Power of Choice" smorgasbord — its mix of gas, diesel, PHEV, and battery-electric powertrains — grows with these, the gas-powered 2025 Mini Cooper and Mini Cooper S. For the U.S. market S trim, we'll get a turbocharged 2.0-liter four-cylinder engine making 201 horsepower and 221 pound-feet of torque, able to get the hotter hatch from zero to 60 miles per hour in 6.3 seconds. These numbers represent improvements of 21 hp and 15 lb-ft over today's Cooper S, and a 60-mph sprint that's 0.1 second faster. Mini's refusing to share output figures for the standard Cooper that will use the same engine with lower gumption, preferring to wait until closer to launch. Other markets will slot a base turbocharged three-cylinder engine into the lineup, that mill making 154 hp and 170 lb-ft of torque. The current turbocharged 1.5-liter three-cylinder in the base U.S.-market Mini makes 134 hp and 162 lb-ft, so buyers are in for improvements no matter what market they're in and which engines they get. Outside of powertrain, the primary points line up with what we saw on the 2025 Mini Cooper E and SE, albeit with a touch more ornamentation because this hatch doesn't pray to the god of ultimate aero. That's how you get tweaks like curved door handles, a hem of black cladding that trims the wheel arches, and more texture applied to the rear bumper insert. The LED headlights and LED matrix taillights feature three customizable signatures called Classic, Favoured, and JCW, so you can choose your own adventure for your carÂ’s outward appearance and welcome illumination. Those are the three theme names for configuration, too. There will be three available roof colors, the Favoured theme adding the option of a multi-hued roof with a three-color gradient. Down low, Mini plans to offer 17- and 18-inch aero wheels in the U.S. Our 16-inch wheels, like the three-cylinder, won't make it to the new model year, although other markets will get them. The cabin in the photo car possesses a little less razzle dazzle than the bright or patterned multi-tone textures seen in other reveal models. That can be addressed in the configurator with colors or with the optional Mini Experience Modes. The Modes use two projector units in the cabin ceiling to flash designs onto the instrument panel, as seen here. Relocating the gear selector to a steering column stalk has opened up space for the Wireless Charging Shelf 2.0 for smartphone charging.