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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

2025 Mini Cooper and Cooper S hit the gas, raise the price

Mini's "Power of Choice" smorgasbord — its mix of gas, diesel, PHEV, and battery-electric powertrains — grows with these, the gas-powered 2025 Mini Cooper and Mini Cooper S. For the U.S. market S trim, we'll get a turbocharged 2.0-liter four-cylinder engine making 201 horsepower and 221 pound-feet of torque, able to get the hotter hatch from zero to 60 miles per hour in 6.3 seconds. These numbers represent improvements of 21 hp and 15 lb-ft over today's Cooper S, and a 60-mph sprint that's 0.1 second faster. Mini's refusing to share output figures for the standard Cooper that will use the same engine with lower gumption, preferring to wait until closer to launch. Other markets will slot a base turbocharged three-cylinder engine into the lineup, that mill making 154 hp and 170 lb-ft of torque. The current turbocharged 1.5-liter three-cylinder in the base U.S.-market Mini makes 134 hp and 162 lb-ft, so buyers are in for improvements no matter what market they're in and which engines they get. Outside of powertrain, the primary points line up with what we saw on the 2025 Mini Cooper E and SE, albeit with a touch more ornamentation because this hatch doesn't pray to the god of ultimate aero. That's how you get tweaks like curved door handles, a hem of black cladding that trims the wheel arches, and more texture applied to the rear bumper insert. The LED headlights and LED matrix taillights feature three customizable signatures called Classic, Favoured, and JCW, so you can choose your own adventure for your carÂ’s outward appearance and welcome illumination. Those are the three theme names for configuration, too. There will be three available roof colors, the Favoured theme adding the option of a multi-hued roof with a three-color gradient. Down low, Mini plans to offer 17- and 18-inch aero wheels in the U.S. Our 16-inch wheels, like the three-cylinder, won't make it to the new model year, although other markets will get them. The cabin in the photo car possesses a little less razzle dazzle than the bright or patterned multi-tone textures seen in other reveal models. That can be addressed in the configurator with colors or with the optional Mini Experience Modes. The Modes use two projector units in the cabin ceiling to flash designs onto the instrument panel, as seen here. Relocating the gear selector to a steering column stalk has opened up space for the Wireless Charging Shelf 2.0 for smartphone charging.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.