2014 Mini Hardtop Cooper S on 2040-cars

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2016 April Fools' Day: Morgan digs at Tesla, Mini's scissor doors, more

Every year automakers go out of their way to come up with gags for April Fools' Day. Sometimes the jokes fall flat, but occasionally a company really nails it with an idea that we'd actually love to see. Rather than scouring the Web for all of these stunts, you can find some of our favorites right here. Morgan MOGrod The Morgan Motor Company's MOGrod is one of our favorite April Fools' jokes so far this year because it's a car we wish could be real. The company says on Twitter that the retro hot rod uses a 3.7-liter Ford V6, and there are already 250,000 preorders, which is a play on the huge number of reservations for the Tesla Model 3. Morgan took the joke even further by sketching a landspeed record version for the Bonneville Salt Flats. Mini Scissor Doors The people at Mini apparently have a lot of free time because the company has two gags this year. The first is the scissor door option. The idea cleverly plays on the myriad ways customers can customize their Mini, but this solution doesn't look like anyone could easily enter the car due to the way these doors open. Mini Hipster Hatch There's also the Hipster Mini, which is a much funnier idea. This fictional hatchback would be perfect for fashionable Millennials thanks to features like Instagram-filter windows and a fixed-gear drivetrain, which limits the top speed to 25 miles per hour. The interior uses stonewash denim upholstery and packs a twin-deck cassette player. Skoda Dog Umbrella People love dogs, and owners know that a wet canine can be a mess. Skoda is ready to tackle this problem with an umbrella for your mutt. Made from unobtainium, the gadget hides in the door when not in use, but when raindrops start falling, people can keep their pup dry. Skoda Snowman Skoda's Facebook page also teases us with a very cool vehicle. The Snowman is a 396-horsepower plug-in hybrid snow machine. With its tracks, the company's newest model would never have to worry about getting stuck in the winter. Opel Adam C Sure, electricity and hydrogen are cleaner forms of fuel than gasoline or diesel, but Opel has a way to make your car even more environmentally friendly – muscle power. Wind up the crank at the rear for 15 minutes, and the Opel Adam C is good for 125 miles. GM's European division also claims that owners get a great workout because a full winding session burns 400 calories. You wouldn't feel guilty about picking up that pizza after cranking up this hatchback.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

2022 Mini Hardtop Brick Lane Edition is inspired by London's East End

Mini announced three special-edition models in February 2022, and it's not stopping there. It unveiled a fourth car called Brick Lane Edition that draws inspiration from London's East End to give the two- and four-door variants of the Hardtop Cooper S more flair. Visually, the Brick Lane Edition stands out from the standard Hardtop with White Silver Metallic exterior paint, a Soul Blue roof panel, black door mirror caps, and chrome trim. Soul Blue, Frozen Blue, and Mint graphics on the hood add a finishing touch to the look while creating a link between the car and the bricks that Brick Lane gets its name from. Mini also added 17-inch wheels painted black, decals above the rocker panels and edition-specific badges on both sides. These changes are relatively minor, but they give the Mini a cool look. Leather-upholstered and heated front sport seats are among the highlights in the cabin. The long list of standard features also includes a panoramic moonroof, piano black interior trim, a dual-zone automatic climate control system, and a Harman-Kardon surround-sound system. You won't find bricks or blue accents in the engine bay. Power comes from a stock, Cooper S-sourced 2.0-liter four-cylinder engine that's turbocharged to develop 189 horsepower and 207 pound-feet of torque. It spins the front wheels via a six-speed manual transmission, but a seven-speed dual-clutch automatic linked to a pair of shift paddles is available at no extra cost. Mini dealers across the nation will begin receiving the Hardtop Brick Lane Edition in March 2022. Pricing starts at $36,525 for the two-door model and $37,525 for the four-door, figures that include a surprisingly reasonable $850 destination charge. This isn't the first time that a British brand unveils a special-edition model inspired by London's East End. In late 2021, Triumph channeled the "the vibrant, custom-classic motorcycle culture of London's East End" into the head-turning Street Twin EC1 Special Edition. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.