2013 Mini Cooper S 6-spd Manual, 16" Alloy Wheels, Heated Seats, Cent on 2040-cars

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Why BMW doesn't plan to integrate Apple's iOS in the Car

While watching Apple introduce iOS in the Car during its WWDC keynote on Monday, we wondered how automakers, even the 14 who've already signed up to integrate this new in-car functionality of iOS 7, will feel about having the Cupertino company's mobile operating system supplant their own in-car systems. After all, some OEMs like Ford, General Motors and many luxury automakers have sunk millions of dollars into developing their own advanced infotainment, navigation and communication platforms like MyFord Touch, CUE and older systems like iDrive.
One automaker has now spoken up. A BMW spokeperson was interviewed by someone in the news department of British auto dealer group Arnold Clark and confirmed that the company would not be getting in line to integrate iOS in the Car anytime soon. The reason, as we suspected, is that BMW believes its own products developed over the last decade are both plenty good and already so deeply integrated with other systems of the car that, as told to Arnold Clark, "it would not be that straightforward to start changing all of the architecture of a car as has been implied [by Apple]."
While BMW isn't interested in spending more money to integrate Apple's services and functionality over its own, it has spent a good bit already to integrate iPhone functionality in its cars, including the relatively rare ability to support iPod Out and display Apple's own interface on Mini models with the optional Mini Connected feature, as well as committing to integrate Siri 'Eyes Free' functionality.

2020 Mini Countryman gains discounted Oxford Edition, program opens up to everybody

Mini is extending the Oxford Edition program to the 2020 Countryman and making all Oxford Edition pricing available to the public at large. Previously, Mini only offered the Oxford Edition pricing to recent college grads, graduate students and active and recently retired military personnel. It was also limited to the two-door and four-door Hardtops. Similar to the excellent value added by the Hardtops, the Countryman also adds a fleet of standard equipment for a discounted price. The base price of a Countryman is $29,750, including the $850 destination charge. A Countryman Oxford Edition starts at $26,750, representing a $3,000 discount off the bat. However, Mini throws in a bunch of equipment from the mid-level Signature trim that makes this an even tastier dish. You get 18-inch wheels, heated front seats, automatic climate control, an anthracite headliner and additional paint color options. Mini says that those added options represent $5,500 worth of added value over a base Countryman. Those up north will also be glad to hear that Mini is offering the same deal for the Countryman ALL4 with all-wheel drive. Simply add $2,000 to the front-drive model, and you’re left with a price of $28,750 — all the same equipment as the front-drive car is onboard. The Countryman was a rather pricey proposition before, but this makes it much more appealing. WeÂ’ll note that this deal is being offered on 2020 Countrymans, so the dual-clutch automatic transmission is the only option. 2021 Minis are said to be regaining three-pedal options, but Mini hasnÂ’t confirmed manual transmission offerings for the Countryman or Clubman yet. 2020 Countryman Oxford Editions will begin arriving at dealerships in “limited numbers” starting in July. Pricing for the 2021 Cooper Hardtop is also available now. Thankfully, itÂ’s no more expensive than it was before, with the two-door slotting in at $20,600. A four-door is $1,000 more at $21,600. You can read our thoughts on the package in our Oxford Edition review here. 2019 Mini Oxford Edition View 6 Photos

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric