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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

2020 Mini Countryman gains discounted Oxford Edition, program opens up to everybody

Mini is extending the Oxford Edition program to the 2020 Countryman and making all Oxford Edition pricing available to the public at large. Previously, Mini only offered the Oxford Edition pricing to recent college grads, graduate students and active and recently retired military personnel. It was also limited to the two-door and four-door Hardtops. Similar to the excellent value added by the Hardtops, the Countryman also adds a fleet of standard equipment for a discounted price. The base price of a Countryman is $29,750, including the $850 destination charge. A Countryman Oxford Edition starts at $26,750, representing a $3,000 discount off the bat. However, Mini throws in a bunch of equipment from the mid-level Signature trim that makes this an even tastier dish. You get 18-inch wheels, heated front seats, automatic climate control, an anthracite headliner and additional paint color options. Mini says that those added options represent $5,500 worth of added value over a base Countryman. Those up north will also be glad to hear that Mini is offering the same deal for the Countryman ALL4 with all-wheel drive. Simply add $2,000 to the front-drive model, and you’re left with a price of $28,750 — all the same equipment as the front-drive car is onboard. The Countryman was a rather pricey proposition before, but this makes it much more appealing. WeÂ’ll note that this deal is being offered on 2020 Countrymans, so the dual-clutch automatic transmission is the only option. 2021 Minis are said to be regaining three-pedal options, but Mini hasnÂ’t confirmed manual transmission offerings for the Countryman or Clubman yet. 2020 Countryman Oxford Editions will begin arriving at dealerships in “limited numbers” starting in July. Pricing for the 2021 Cooper Hardtop is also available now. Thankfully, itÂ’s no more expensive than it was before, with the two-door slotting in at $20,600. A four-door is $1,000 more at $21,600. You can read our thoughts on the package in our Oxford Edition review here. 2019 Mini Oxford Edition View 6 Photos

2023 Mini Convertible Seaside Edition touts 30 years of Mini soft tops

There have been specialty vehicle shops creating convertible Minis since the 1960s. Heinz had Crayford Convertibles make 57 Mini droptops as part of a competition in 1966. But Mini didn't produce a factory-backed convertible until 1993, when parent company Rover sent cars to one of its German dealers that had already been producing its own soft tops for two years. BMW wouldn't buy Rover until 1994. That hasn't stopped the Munich firm from celebrating the 30th anniversary of the first official Mini 'drophead' with this, the 2023 Mini Convertible Seaside Edition. If you like your special editions to scream about their special-edition-ness, this one's for you — it's awash in graphics. Outside, the front bumper gets the special multihued blue graphic featuring a stylized number 30 created for this model. That graphic appears again on the side vent along with the word "Seaside" in orange. A twin coach line runs from that vent to the rear. The word Seaside appears again next to the passenger's side brake light, and yet again on the door sills with the twin pinstripe. The center caps? They say Mini. But they get the 30 graphic, and a newly available 18-inch wheel design meant to be "reminiscent of pulsating waves in the water." Even the key gets the special edition treatment as half of the fob is a deep blue, reworked into a thalassic-themed bit of sculpture that has the word Seaside hidden behind it. Inside the Carbon Black leather interior, Seaside shows up in orange on the sport steering wheel. The 30 graphic's been embossed into the instrument panel, accompanying the words "30 years of convertible" on the passenger's side. And a badge with the graphic adorns the floor mats,   The 2023 Mini Convertible Seaside Edition will be available from February of next year on the Cooper and Cooper S, and can be optioned in Nanuq White or Caribbean Aqua.