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Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

Mini previews an electric crossover to be revealed soon

In a dense press release about its upcoming design language (called "Charismatic Simplicity"), Mini provided an odd-looking but somewhat useful teaser of a new electric crossover SUV. It didn't name it, and all it said specifically about it was that it's "the concept study of a – fully electrically powered – crossover model for the premium small-car segment." That fits the description of one of two new crossovers that will be sold alongside the next-generation Countryman. The photo provides a silhouette of the crossover from the front three-quarter perspective, as well as the uncovered front fender of the same vehicle in the corner. It does have the familiar boxy Mini shape, and it seems to have some sort of roof platform fitted. The mirrors look like little rounded rectangles, which matches what we've seen in spy photos of the Countryman. That exposed fender seems to reveal the most about the crossover. The flares have a sort of trapezoidal shape, which is continued into the sheetmetal. The actual wheel openings are a little more rounded. The crisper angles also show up in the way the headlight fits to the fender. While the press release that accompanied this teaser is full of fluffy language, there are some more specific and helpful details about what we will see in this model and other new Minis. On the outside, the Union Jack taillights will remain a key feature. Inside, Mini is focusing on more sustainable materials, so it's dropping real leather and aiming to eliminate as much chrome as possible. It will also feature a circular display in the middle for infotainment, though some physical switch gear will remain. This crossover will be revealed next month. It will also showcase the new platform that Mini designed with electric powertrains in mind, unlike the current Mini Cooper SE Hardtop, which adapts a battery and motor to fit an older internal combustion car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini Cooper Hardtop will soon receive its biggest makeover in two decades

Now well into its third generation, Mini's retro-styled Hardtop has been around since BMW rebooted the brand 20 years ago. Stylists and engineers are working on the fourth-generation model, and the company revealed the cheeky hatchback is in line to receive its most significant makeover to date. Mini boss Bernd Korber told Autocar that the project's motto was "don't screw with an icon," which means the fourth-generation Hardtop will keep the heritage-inspired design that has characterized it for the past two decades. And yet, it will be drastically different than the model that's currently in showrooms. It will be smaller, though it likely won't be as tiny as the original Mini from 1959, and it will showcase a purer approach to design. The idea of a smaller, lighter Mini has us wondering if the new Hardtop could take some inspiration from the 2011 Rocketman concept. "What you'll see in 2023 is that we've clearly modernized it by taking a big step -- the biggest step in the last 20 years -- but it will be unmistakably a Mini," Korber affirmed. He said the Hardtop is to the Mini brand what the 911 is to Porsche; it's the stylistic cornerstone of the range, the model that sets the beat that other models dance to. Balancing the need to move the Hardtop forward with the desire to honor tradition is a challenging task, according to the brand. We don't know where its stylists drew the line yet, or whether the next-generation Hardtop will borrow styling cues from other cars in the company's past, like the square-front Clubman launched in 1969. Mini told Autocar it's defined by more than design; it cited proportions, a compact feel, and a friendly personality as key ingredients in the Hardtop's recipe, which hints at what to expect -- and, significantly, what not to expect. Mini shifted the Hardtop's evolution into high gear several years ago.  "Mini started out as a brand that was very clean in terms of design. There were only four switches and one dial [inside]. We somehow moved away from that, because so many more functionalities have entered the vehicle. Let's say that would be our goal, to arrive back at something that would be as clean and simple as the original but offers the modern technology and safety features of today's cars," BMW Group design director Adrian van Hooydonk told us in 2018. "Bigger changes are around the corner, but it will still be a little bit retro," he added.