2010 Mini Cooper S Hatchback, Premium Camden Edition, 6spd Manual, 38k Miles on 2040-cars

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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini fini: The Mini Clubman passes into British motoring history

Au revoir, Clubman. The veddy British Mini model that found a loyal following in the UK and elsewhere for more than a half-century has folded its spilt rear “barn doors” for the final time. The ultimate Clubman — assuming there wonÂ’t be another sequel, and Mini says there won't — rolled off the production line Monday at Mini Plant Oxford in England. The Mini “estate” version bows out after 17 years of build at Oxford and more than a half-million units churned out for deliveries to more than 50 countries. The heritage of the Clubman — and of most Minis — is worth recalling because the brand has spawned such affection among its fans. One has to deep-dive back to the early Sixties, when MiniÂ’s owner, British Motor Corporation (BMC), introduced two estate versions of the original Mini: the Austin Seven Countryman and Morris Mini Traveller. In 1967, the characteristics of existing Mini wagons were combined to form the first Clubman. lt was axed in 1982 — after it was once renamed as the 1000HL — and the Clubman wouldn't return until 2007, with the brand then under the auspices of BMW. Modern vehicle safety standards presented a challenge for those rear doors. “We needed to ensure that both doors would always open fully without obscuring the rear lights, which was a legal requirement,” said Guy Elliott, who was part of the development team for the doors at the time. The reborn Clubman was updated in 2015 for a second generation. It adopted Mini's signature circular daytime running lights, a feature still seen today, and ditched the unusual rear doors for a more conventional setup. Last year Mini launched the “Final Edition” of the car, with a special grille and alloys and limited it to a run of 1,969 units, paying homage to the launch year of the original. The BMW Group says it expects to invest about $750 million in the next few years in realigning the Oxford plant to accommodate assembly space for the upcoming electric Aceman crossover and new Cooper variations later this year.

Watch Jay Leno bounce around with Dakar winner Roma in his Mini All4Racing

With Jay Leno off the Tonight Show, he has all the time in the world to focus on his passion for cars and can even travel a little. Leno teamed up with two-time Dakar Rally winner Nani Roma to jump and slide a Mini Countryman All4 racing truck around the dunes in Death Valley, CA.
The Mini-branded trucks are highly modified for off-road duty. They have won the Dakar Rally consecutively in 2012, 2013 and 2014 and even took a 1-2-3 finish in the most recent running. The specialized Minis are propelled over the dunes by a BMW-sourced, diesel engine with a six-speed sequential gearbox and heavy-duty all-wheel drive system with a locking center differential.
It is amusing to see the big smile on Leno's face, and Roma appears a little worried while Jay is driving. If this is what to expect from the post-Tonight Show Jay Leno's Garage videos, then things are only getting better from an already fantastic series. Scroll down to watch Leno and Roma take a Mini through the dunes.