2009 Mini Cooper Clubman on 2040-cars

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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2021 Mini Cooper S Sidewalk Edition priced just under $40,000

Earlier this year, Mini announced the return of the Sidewalk Edition visual package for the 2021 Mini Convertible, one that appeared way back in 2007 with the first drop-top Mini. Now pricing has been announced at a base price of $39,250, and it will arrive at dealer lots in April. While the number of examples is limited in some markets, 150 in the U.K. for example, Mini hasn't announced a cap for American sales. Part of the high price is due to the fact that the special edition is only being offered on the Cooper S trim level, whereas in Europe, it will be available on various trims down to the entry-level Mini One. That means the U.S. version comes with a turbocharged 2.0-liter inline-four making 189 horsepower and 207 pound-feet of torque. It will come standard with a 6-speed manual transmission, but a 7-speed dual-clutch automatic will be available for an additional $1,500, pushing the price past the $40,000 mark. The package is available with either a dark metallic blue or a black paint job with a dark gray top. European models get a few more color options. All models come with custom wheels, badging and a leather interior to match the top. It also includes several optional features as standard including a heads-up display, 8.8-inch infotainment system, heated seats, automatic climate control, auto-dimming mirrors, upgraded sound system, LED headlights and fog lights and proximity locking and unlocking. Related Video:

Mini might not replace Paceman, Coupe, Roadster

Nobody could argue at this point that Mini (like its parent company BMW) has not mastered the art (if you could call it that) of filling every niche with its own model. But with the third generation of Mini now upon us, some of the company's strategists are asking themselves what the point is of it all.
The outgoing second-generation Mini spawned too many variants to count. So far the new model has only surfaced in hatchback form, but the brand may roll out quite as many variants this time around. Instead it is looking at its lineup in terms of pillars.
The quintessential hatchback we've already seen would be one pillar. The Countryman crossover would be another. And the production version of the new Clubman concept which Mini displayed in Geneva would be a third. A convertible based (like the existing one and the one that came before it) on the hardtop hatchback is likely to follow, but don't expect too many other versions.