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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

Next-gen Mini Hardtop spy shots show dramatic changes

We've seen the next-generation Mini Hardtop a few times, but under significant amounts of vinyl camouflage. But apparently Mini got careless, and someone snagged photos of a completely undisguised prototype, which were shared by Twitter user Greg Kable. While the front end is a pretty predictable update, the rear end and interior are major departures. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The face will be familiar to anyone who has seen a current Mini. The grille is quite large and composed of a large contrasting frame and a body color filler in the middle, with a couple small openings at the top and bottom. It does appear to be a bit smaller overall compared to the current model, and with a thinner frame. The headlights are still round as ever, but appear a bit larger, and now they feature little lines at the top and bottom that almost look like cute eyelids. Interestingly, the hood no longer has holes cut out for the headlights, and the cut lines are higher up. The profile, as far as we can tell, is still typical Mini. The only real change there is the replacement of the pull handles with flush-fitting units. At the back is where the major exterior changes take place. The lozenge-shaped taillights of the past are gone in favor of angular trapezoidal units. They feature black-lined overlays, and they blend into the black trim piece that stretches across the hatch. The lights appear to be a part of the hatch, too, and will likely swing up with the hatch when opened. The rear fenders look wider than before relative to the greenhouse, giving this new Mini a lower, wider appearance. This particular prototype has an S badge in what looks like a yellow-green color, so we believe this may actually be an SE electric model. Moving to the inside, the new Mini holds on to some classic design cues, but reimagines them with modern technology and a minimalist theme. The dash is dominated by a huge, thin circular display, which evokes past round displays and gauge clusters from classic and more modern Minis. There's no gauge cluster in front of the driver, either, so the center screen will likely feature driving information in addition to other infotainment functions. The driver does at least get a head-up display, so there will still be the ability to have speed and other info directly in front of the driver.

Mini prices new Cooper Hardtop from $19,950* as configurator comes online

As surprised as the face of the new 2014 Mini Cooper makes the model look, customers shopping for the third-gen hatchback won't be surprised at all come spring. When the Hardtop goes on sale, it will not only offer a similar design to the outgoing model, it will also have a familiar price with a starting MSRP of $19,950 (*plus $795 for destination).
That price is for the base, third-generation model with the company's new 134-horsepower, 1.5-liter three-cylinder turbocharged engine, and that MSRP amounts to a $250 increase over the 2013 Cooper. Looking for a little more power? The 189-hp Cooper S will go on sale at the same time, starting at $23,600 - just $300 more than last year's model.
Mini's press release discussing 2014 Cooper pricing is posted below, but for more detailed information on the options and packages, head on over to the live configurator.