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Mini reveals Untold, Resolute and Untamed special editions for 2023

Mini is aggressively stepping into the world of special editions for its 2023 model year lineup, and it’s revealing three of them today. They include the Untold Edition, Resolute Edition and Untamed Edition. Not all special editions are available on all models, but every model gets at least one special edition To our delight, all of these models are legitimately interesting in their appearance, so letÂ’s dive right into it. Mini Untold Edition The Untold Edition is specifically for the Clubman, and you can spec it on the modelÂ’s performance trims, including the S, S All4 and John Cooper Works. ItÂ’s the flashiest of the three special editions, and much of that can be attributed to the 18-inch “Refined Brass” and black two-tone wheels. This wheel is exclusive to the Untold Edition, and itÂ’s bound to turn heads. The exterior is done in Sage Green paint, but Mini has done something a little special to further separate the exterior from normal Clubmans by color-matching the plastic cladding to the exterior paint. This is done by dyeing it during production, and it visually lowers the ride height by giving the whole car a generally uniform color. Other trim pieces are done in either “Refined Brass” or glossy black to give a premium and sinister look. You get some intriguing hood and roof stripes, and the side scuttles are 3-D-printed with a unique pattern. Mini attacks the interior by installing leather seats in a paint-matching Sage Green with contrasting seams and piping. YouÂ’ll see Sage Green accents on the dash, and the air vents mimic exterior trim in Refined Brass. YouÂ’ll find “Untold Edition” logos in a few different places, like the steering wheel and side sills. The Mini Cooper S Clubman Untold Edition starts at $42,500. ItÂ’s based on the top-rung Iconic trim (just like the other special editions announced today), which means it comes loaded with most any option you might want. If you desire the JCW version, the price jumps to $49,750. Mini is allowing you to spec these special editions by just adding a separate option package onto the car. For example, a regular Clubman S is made into an Untold Edition via a $2,250 package. Mini Resolute Edition The Resolute Edition can be applied to the widest range of Minis, including the Cooper S Hardtop 2 Door, Cooper S Hardtop 4 Door, Cooper S Convertible and Cooper SE. Yes, this is the one you can get if you want the electric Mini SE.

The Mini Rocketman could be reborn as an EV

Ask Mini fans what their favorite concept has been over the past 15 years, and you're likely to get one of two answers – the tiny Rocketman hatch, or the Superleggera roadster. The two cars are perhaps the best representations of the Mini brand's values, offering a tiny, efficient package in one vehicle and a stylish performer in the other. And they might finally see production. Okay, so that's an awfully big "might," and it's based on hints offered by Mini product boss Ralph Mahler to Autocar about expanding the company's range. The bad news? The Superleggera is facing long odds, Mahler said, because "roadster segment is small and demand is going down, with new markets opening up. The growth is not there, so it's always a challenge". "It fits perfectly into the brand, but we're a small [sales volume] car brand and have to be focused and know what we want to have," Mahler said, keeping hopes alive. "The Superleggera is playing a role but no decisions." Things are looking much rosier for the Rocketman, which could see a future as sort of a Mini-branded BMW i3. Originally introduced as a more elemental, affordable Mini, Mahler said it's "inspiring us as of today, especially as an EV in the future." Using the lessons learned by its parent company with the i3, Mini could adopt that car's creative packaging to make a roomy three-door with a remarkably small footprint. But even with that knowledge, building a Rocketman EV could be a tall order. "It was something that was ahead of its time but is still inspiring," Mahler told Autocar. "With a smaller car, it's a bigger challenge. With Rocketman, and talking EV in the future, as the EV engine gets more portable, it's give and take [for such a small EV]. Related Video:

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.