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Mini Oxford gives birth to 3-millionth car [w/video]

With the latest generation of Minis having only recently launched a few months ago, the company's Plant Oxford has found another reason to celebrate as it reached two major milestones almost simultaneously. Since production of the new, BMW-revived version began there in 2001, the factory has produced 3 million of the retro-looking models and 2 million vehicles exported outside of the UK. Just four years ago, it was celebrating building 1.5 million of them.
The three-millionth model was a Mini Cooper S five-door hatchback with a special Union Jack paint job. At about the same time, the factory hit its two-millionth exported Mini to leave there, as well. It was a standard Mini hatchback in Volcanic Orange heading for a buyer in Japan.
UK Transport Minister Baroness Kramer attended the ceremony and said: "I congratulate the workers at Mini Plant Oxford on reaching this remarkable milestone. The Mini is a British icon and is a major part of a thriving automotive industry spearheading the growing British economy."

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini delivers Paddy Hopkirk Edition car to the rally legend himself

Mini has given rally racing legend Patrick "Paddy" Hopkirk one of the first special edition Cooper S models inspired by his thrilling victory at the 1964 Rally Monte Carlo. The Paddy Hopkirk Limited Edition has a production run of just 100 units in the U.K., with "a few hundred" more coming to the U.S. Fifty-six years ago, the original Morris Mini Cooper S achieved the unthinkable with Hopkirk and navigator Henry Liddon behind the wheel of a Mk I. It won the Rally Monte Carlo overall. The race snaked through the French Alps and ended with laps around the Monaco Grand Prix circuit, but the Mini's nimbleness and tiny size and proved to be advantages in the snowy and narrow mountain roads. It was a tremendous feat against more powerful competitors from Mercedes-Benz, Saab, Volvo, Citroen and Ford's V8 Falcon. Hopkirk calls it a "David and Goliath" victory, especially with the money other automakers were spending on the event. "We were beaten by the big American cars down the straights, but we would beat them on the twisty bits!" he reminisced upon taking delivery. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Paddy Hopkirk Limited Edition sees no performance upgrades, keeping the turbocharged, 2.0-liter four-cylinder capable of 189 horsepower and 207 pound-feet of torque. Both six-speed manuals and a 7-speed automatic are offered, but the thing that sets it apart are the Chili Red and white roof colorway with the number 37 on the doors, a tribute to the winning rally car's livery. An offset white hood stripe with the code "33 EJB" in it hearkens back to Hopkirk's car's registration number. "I’m so flattered to have a Mini named in my honor." Hopkirk said upon receiving the car. "Motorsport is long behind me now and for my win at the Monte Carlo Rally to be remembered in this way is a great thrill and honor." 2021 Mini Hardtop Cooper S View 15 Photos Related Video: