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Coming Mini Countryman JCW shows itself with new design and new logo

Mini clued us in that there'd be a John Cooper Works version of the all-new Countryman unveiled around the Munich Auto Show. We didn't get images of the go-faster Mini until now, Mini posting two exterior shots and two interior shots to its Instagram channel. As usual, Mini's made a number of subtle changes to the JCW that the average driver might not notice, but which brand fans and car spotters will quickly catch. The upper grille on the Countryman JCW is not only a different mesh pattern than the standard car, now done up like a checkered flag, it sits above a defined bumper structure bearing the same pattern graphic. The grille's set into a black surround, and above it, two faintly embossed channels lead to air outlets in front of the hood shutline. At the edges, breaks in the headlight DRLs turn them into a set of horizontal brackets. Further down, where the standard Countryman has small fog light recesses in the front fascia's corners, the Countryman JCW has a pair of tall intakes topped by the bumper and flanked by side curtains. Chili Red accents on the curtains match the same color on the mirror caps and roof. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The redrawn JCW logo appears on the plaque behind the B-pillar; Ford isn't the only one spiffing up its corporate identity. The previous logo spelled out the JCW name, with the "Works" bit set into a stretched, horizontal oval pendant. The updated logo sheds the pendant, placing the wordmark next to a checkered flag motif. Among the Instagram images, checkered flags appear again in the rear seatbacks and we have a feeling there are a few more around the cabin. Back outside, the Countryman JCW's taillights sport a stylized version of the Union Jack motif on the standard car above quad pipes poking through the rear bumper. This gas-powered Countryman JCW is anticipated to use the same turbocharged 2.0-liter four-cylinder from the current car but with more output than the present 301 horsepower and 331 pound-feet of torque. It's due sometime next year in all-wheel-drive form along with a gas-powered Mini Cooper JCW hatch. Mini product line chief Stefan Floeck told Autocar that come 2025, both the Cooper JCW and Countryman JCW will offer battery-electric versions.  Now that Mini has opened its BEV account, and by 2030 the automaker plans to go BEV-only, there might be a John Cooper Works GP sendoff at some point.

Manuals return to the Mini lineup for 2021

The 2021 Mini Cooper will offer a manual transmission again, after the 2020 model had to go without a stick shift due to problems certifying that powertrain. It had been hoped that the emissions issue would be straightened out in only a few months, but as it turned out, Mini had to go through the entire 2020 model year with its cars offering only two pedals. The 2020 Cooper and Cooper S models got a seven-speed dual-clutch automatic, while the John Cooper Works variants and the ALL4 versions of the Clubman and the Countryman got an eight-speed unit. For 2021, the standard Mini Cooper with the 134-hp 1.5-liter turbo three-cylinder will offer a six-speed manual in the hardtop, four-door, and convertible body styles. The 2021 Mini Cooper S, with its 189-hp 2.0-liter turbo four, also will come standard with the six-speed stick in hardtop, four-door, and convertible form. The John Cooper Works hardtop, with its 228-hp 2.0L turbo, shares in the manual-transmission goodness, but the JCW convertible remains automatic-only, with the seven-speed DCT. The 2021 301-hp John Cooper Works GP hardtop will be eight-speed automatic only. For the 2021 Clubman and the Countryman, the picture is still murky. It's likely that the JCW Clubman and JCW Countryman, which also get the 301-hp engine, will continue to be offered only with the eight-speed automatic gearbox, although the less-powerful versions could get a stick shift again. Mini says, "Manual transmission offerings will be confirmed once 2021 model year information for these models is released later this spring." Given the persona Mini has cultivated, this brand seems like one that should continue to offer stick shifts for as long as possible. Mini spokesman Andrew Cutler claims that the Mini hardtop generally has had the highest take rate for manuals in the U.S. market, with 45% buyers of the (2019-model) John Cooper Works version opting to row their own gears. Related Video:      

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.