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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Last chance to order an R56 Mini Hardtop

Mini will be ending custom orders of the current R56 Cooper Hardtop ahead of the retooling process for the new F56 Mini. That means owners who aren't enamored with what they've seen of the model's new look but still want a personalized version of the tossable hot hatch had best get down to their local Mini dealership and submit their order post-haste.
According to Mini enthusiast site Motoringfile, all orders must be submitted by August 28 in order to get a custom build. Orders are also locked in after that, so if you do get one of the spots, make sure you're absolutely content with the car you order. This cutoff will affect all models of the Hardtop, including the John Cooper Works model.
After August 28, owners will need to wait for the new Hardtop to arrive, which Motoringfile estimates will be in March of 2014. If you miss out on this final allocation of hardtops, all is not lost, however. Mini will still accept personalized orders on other bodystyles, which won't be replaced by F56-based models for some time.

2024 Mini Hardtop has fun in the snow before its unveiling

Mini is nearly ready to unveil the first member of the next-generation Hardtop family. It will introduce the two-door hatchback variant in 2022, and it released official spy shots showing a test mule in a frozen part of Sweden to give us a better idea of what to expect from the car. The BMW-owned firm stresses that the prototype shown on frigid Swedish roads is fully electric, though it stopped short of publishing any technical details. We're expecting that the plucky little hatchback will offer users more horsepower and more range than the current Cooper SE. And, there's no word yet on whether the line-up will include versions powered by an internal-combustion engine for buyers who are not interested in going electric. We've reached out to the company for more information, and we'll update this story if we learn more. It's clear that the next Hardtop’s proportions havenÂ’t significantly changed; it remains recognizable as a member of the Mini line-up, but designers have reimagined many key styling cues. Spy shots of a completely camouflage-free prototype taken in December 2021 reveal evolutionary updates made to the front end and a reimagined rear end characterized by angular lights connected by a black piece of trim. At first glance, it looks like the modern-day Mini is in for the biggest makeover since BMW rebooted the model at the turn of the millennium. More details about the next-generation Mini Hardtop will emerge in the coming months, and we expect to see the model make its debut before the end of 2022. It will later be joined by a four-door hatchback and a two-door convertible (Mini has confirmed it wonÂ’t leave the drop-top segment). Meanwhile, the company is sending off the current Hardtop by releasing a number of design-led limited-edition models. While the Hardtop stands proud as the car that MiniÂ’s image is pegged on, the segment of the market that it competes in is shrinking on a regular basis. Buyers prefer crossovers to hatchbacks, even across the pond. To that end, Mini is also working on the next-generation Countryman — which could be its biggest and most powerful model — and it announced plans to show a new crossover concept in 2022. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2024 Mini Hardtop, official spy shots View 23 Photos Green MINI Hatchback Electric