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2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

BMW-designed Mini Cooper celebrates its 20th birthday

Mini is celebrating a major milestone. It unveiled the original Cooper Hardtop 20 years ago at the 2000 edition of the Paris auto show. More than merely a new car, this retro-styled hatchback laid the foundations for the entire brand. Its predecessors sometimes wore Mini emblems, but they were always sold by various companies including Austin, Morris, Rover, and, through a licensing deal, Innocenti. The name didn't officially denote a standalone carmaker until the hatchback was presented to the public in the French capital two decades ago. The decision to make Mini a brand came from executives at the top of BMW, which purchased England-based MG-Rover in 1994. Developing a Mini for the 21st century was a Herculean task. Releasing an evolution of the original car, which made its debut in 1959, was completely out of the question; it had outlived its expiration date by decades, and was a fossil in automotive terms. The new model had to be designed on a blank slate. And yet, the development team decided it still needed to look like a Mini, and it also had to drive like one. After experimenting with several concepts, like the futuristic ACV30 (pictured below) shown in 1997, designers settled on a basic set of guidelines. 1997 Mini ACV30 concept View 4 Photos According to Mini, the project brief stated the 21st-century model needed to have short overhangs, round headlights, a hexagonal grille, and room for four passengers. It also had to be front-wheel drive, a layout that made the original car a packaging masterpiece (and, admittedly, a bit of a nightmare to work on), but stylists decided to give it a hatch in the name of practicality. Finally, product planners decided to push the Mini upmarket, away from its roots as a value-friendly alternative to bubble cars, and embed it firmly into premium territory. Called R50 internally, the hatchback was initially offered in two variants named One and Cooper, respectively. Mini expanded the range in record time. Model year 2002 brought the hotter Cooper S (R53), a turbodiesel engine joined the European line-up in 2003, and a convertible (R52) was introduced in 2004. Sales in the United States started for the 2002 model year, and driving enthusiasts gave it a warm reception. It was well worth the wait. BMW never planned to keep Mini anchored to a single model. It introduced the second-generation Cooper in 2006, and new variants arrived in rapid-fire succession. By 2010, there was a Mini to suit nearly everyone's needs.

2025 Mini Cooper SE John Cooper Works gets more pizzazz, no more power

The new-generation Mini Cooper SE will come with a John Cooper Works edition, but this time it brings cosmetic changes only. The 2023 Cooper S two-door made 189 horsepower and 206 pound-feet of torque from its 2.0-liter four-cylinder engine, the JCW version made 238 hp and 235 lb-ft from the same engine. This time, the electric powertrain in the JCW trim makes the same 215 hp and 253 pound-feet of torque from a single motor on the front axle as it does in the 2025 Mini Cooper SE, powered by a matching 54.2-kWh battery. The 0-62 mph time takes the same 6.7 seconds, and European regulators give it the same 250-mile range on the WLTP cycle.  It won't be confused for the regular hatchback otherwise. If the red stripes don't give the game away, the chunky diffuser in the front will. Backing up that aero mod, there are Chilli Red side mirror caps and a Chilli Red roof finished with a hatch spoiler, red JCW-logo brake calipers, a gloss black surround for the grille, snazzy two-tone wheels in a design called Lap Spoke, and, naturally, JCW logos sprinkled about. Those with a keen eye for Mini won't need all that, they'll spot the twin horizontal bars for DRLs, signifying JCW's minimalism and raciness.  The cabin's synthetic leather and knitted fabric gets held together with red stitching. On the seats, this is arranged with knitting above, vinyl below. The instrument panel and door cards wear what Mini calls a "knit covering," stylized checkered flags forming a recurring pattern. For even more red, the driver can set the drive mode selector to Go-Kart Mode, calling up an anthracite red lighting scheme for the central OLED display and ambient illumination. Basically the JCW version of a Sport mode, it unleashes sharper throttle response and a "special Go-Kart sound," too.  Pricing isn't out yet, and we don't expect it until we're much closer to the 2025 launch for this market. Related video: