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Mini Multitone Edition brings triple-color roof to more models

Last year's refreshed Mini line-up introduced the "Multitone" roof for the Mini Cooper SE. It featured three paint colors on the roof that faded into one another. Now that option is available on many more Minis with the Multitone Edition, which also picks up a unique design and trim pieces to accent the fancy top. The Multitone Edition is available on all Mini 3-Door and 5-Door Hardtops as well as the Clubman wagon. The Hardtops are only offered in "Sage Green" while the Clubman only comes in "Indian Summer Red." All of them get a Multitone roof in white, silver and black (the blue and red options from the SE seem to remain exclusive to the little electric hatch). Setting this grayscale roof apart is a set of perpendicular "rainbow" stripes done in a satin clearcoat. This motif is continued around the car where it appears in the two-tone green and red badging on the wheels and fender "scuttles." It also appears on the dashboard and other interior trim. And on the topic of trim, parts that were chrome on regular Mini models are a bright gloss white such as the light surrounds, door handles and fuel filler cap on S models. Two-tone alloy wheels are offered in 17- and 18-inch sizes. Pricing and availability haven't been announced yet. Expect to see the option available sometime this year, and a small premium over whatever trim level it's added to. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2024 Mini Hardtop winter testing footage before unveiling

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Jaguar ousts Lexus from atop J.D. Power 2013 Sales Satisfaction Index

Jaguar has taken the top spot among luxury brands in the 2013 Sales Satisfaction Index, an annual survey conducted by J.D. Power that measures customer satisfaction with the experience of purchasing a new vehicle. The English brand, not even among the top three luxury automakers on the list last year, vaulted ahead of Lexus, which placed third this year after leading the list in 2011 and 2012. Porsche, meanwhile, moved into second place.
The rankings are based on a point score out of 1,000, with Jaguar earning 740 points, Porsche right behind with 739 and Lexus with 737. Volvo, meanwhile, made the biggest improvement among luxury brands with a 30-point jump to 708, bring it up from 11th place to 9th this year.
J.D. Power has a separate ranking for mass-market brands, and this year Mini again tops the list with a score of 718, far outpacing second-place Buick with a score of 694 and making it the fourth time Mini has lead this list. After Buick, the next two ranked brands are both American and both from General Motors, with Chevrolet and GMC sharing third place with a score of 686.