2009 Mini Cooper Clubman 2dr Cpe S Clubman Panorama One Owner on 2040-cars

Auto blog

Mini blows up over women applying makeup in cars

Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.

Psychology can wipe out 20-25% of your EV's range

There are two primary takeaways from a recent study of electric-vehicle driving habits in Germany. One: an electric vehicle with 25 percent of its battery charge left creates the same reaction in drivers as the fuel needle on "E" in a gas-powered car. Two: familiarity breeds comfort. The study, conducted by Germany's Technische Universitat Chemnitz and funded by the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, put some real numbers on the concept of "range anxiety." According to Green Car Congress, that anxiety truly kicks in when there's less than a quarter of the driving range left on an EV's battery and the study found that a typical car's range is "shortened" by a 20 to 25 percent "psychological safety buffer." If we take the popular Nissan Leaf as an example, the official 84-mile single-charge range is really closer to 63 miles in the head of the driver. The longer the driver spent in the EV, the shorter his mental buffer became. The study was culled from data involving just 79 drivers who tooled around Berlin in Mini E EVs for about six months, collectively putting a quarter-million miles on the electric vehicles. The good news is that the longer the driver spent using the EV, the shorter his mental buffer became, which meant he could comfortably get more miles from the car. So, to all you EV advocates out there, know that once drivers spend some time with an EV, they get more and more used to what the car can do. It's a lesson we've learned before. Just remember that to new EV drivers, the single-charge range is a lot smaller than the one old-timers see.

2013 Mini John Cooper Works GP will start at $39,950*

Get your wallets ready, folks. The 2013 Mini John Cooper Works GP arrives this fall, and we've now learned that the cost of entry for the potent little hatchback is $39,950, (*) including $700 for destination.
Aside from an adorably tough appearance, that just-under-$40,000 price tag gets you a whole host of performance goodies, including a turbocharged four-cylinder engine good for 218 horsepower and as much as 207 pound-feet of torque. No, that isn't any more oomph than what you get in the standard JCW Hardtop, but there's a whole lot more to the GP kit. For starters, there's a fully adjustable coilover suspension, not to mention a reduction in overall weight - at 2,558 pounds, the GP is 121 pounds lighter than a normal John Cooper Works Hardtop.
A Mini spokesperson confirmed to Autoblog that the JCW GP can only be purchased one way, and will be offered as an option package on the standard John Cooper Works Hardtop. Its starting price represents a $5,150 increase over a standard JCW model, and is the most expensive model in the Mini range (the next being the $35,550 John Cooper Works Countryman).