Classic Austin Mini Cooper, Street, Track, Custom. on 2040-cars

Auto blog

Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

Mini blows up over women applying makeup in cars

Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.

New Mini EV below the Countryman reportedly debuts this year

In October 2020, Mini provided the broad strokes of the sea-change overhaul coming to its model lineup. In the meantime, we've seen the coming 2023 Countryman and 2023 Hardtop. But haze still surrounds mentions of two more crossovers, one of them electric-only, and what was in store for the five-door hatch and the Clubman. Now that we're closer to sheetmetal reveals, Autocar believes it understands the rundown. Starting at the top of the range, the Clubman takes a fresh design into its third generation, but not a plug-in hybrid powertrain. For some reason, the PHEV didn't get approval under Mini's Power of Choice strategy to provide model lineups with gas, diesel, PHEV, and electric propulsion options. The Clubman will get an all-electric trim, though, and this is thought to be the "compact" crossover Mini mentioned in 2020. This is expected to debut before the end of this year. The third-gen Clubman is expected to grow eight inches longer, making more room not only for growing families and consideration among North American buyers, but also for a smaller model to slide underneath. The new, electric-only small crossover whirrs into this space. It will be built in China as part of Spotlight, which is BMW Group's partnership with Chinese automaker Great Wall. No one has said definitively if this CUV will be sold globally, but Mini's revised production plans will have the hardtop and convertible being built in Oxford, England, the Clubman and Clubman moving from the Netherlands plant to Leipzig, Germany, and the automaker's electric models being built in China. It's hard to believe China won't export any of the electric product, especially considering how important both the crossover and EV segments are to Mini. This small electric crossover and the three-door Hardtop EV are moving to a new platform that can house more battery, a crucial aspect for small offerings to address. The 2023 Hardtop and the small electric CUV are also predicted to debut later this year. it's said the latter won't stick to Mini's retro theme, but sport a "much more radical design." On top of that, Australia's Car Expert reported, "Mini is also set to introduce another premium compact car in an as-yet unrevealed segment, potentially based on the Vision Urbanaut concept." The Mini four-door (five-door in other markets) and Clubman seem headed for the sunset.