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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

2020 Mini Cooper SE electric hatchback pricing, availability announced

The 2020 Mini Cooper SE electric hatchback now has a price and an on-sale date for America. The retail price including destination charge is $30,750 before any tax credits are applied. Seeing as other BMW electric cars still qualify for the full $7,500 federal tax credit, the Cooper SE should be available across the country for $23,250, and Mini says buyers in some states with additional incentives should be able to get one for under $20,000. It will be available in March 2020, and Mini said it will be offered across the country, implying that it may not be restricted to specific states like some other EV offerings. For comparison, a similarly potent gas-powered Mini Cooper S starts at $29,100, and a regular Mini Hardtop starts at $25,100. The Mini Cooper SE doesn't have a range estimate for the United States yet, but European estimates put it at 146 to 168 miles. We expect Mini's latest EV to have a shorter EPA-estimated range than the 150-mile, 40-kWh Nissan Leaf, which starts at $30,885 before incentives, and $23,385 after the $7,500 federal tax credit. The Leaf has more rear seat and cargo space plus more torque at 236 pound-feet, but the Mini has more power than the 147-horse Leaf. Whatever price you pay for your Mini Cooper SE, you'll get an electric motor that sends 181 horsepower and 199 pound-feet of torque to the front wheels. Mini says that will propel the car to 60 mph in 6.9 seconds on its way to a 93-mph top speed. The car's 32.6-kWh battery can fully charge in 4 hours on a Level 2 AC charger, and it can reach 80% charge in 35 minutes with a DC fast charger. Outside, the electric Mini has a unique blocked-off grille and standard 16-inch wheels. Inside, the SE gets a standard 6.5-inch infotainment screen with navigation and Apple CarPlay, Bluetooth connectivity, a leather steering wheel, leatherette upholstery, cruise control, heated front seats, automatic climate control, automatic windshield wipers and automatic emergency braking.

John Cooper Works Mini rolls into Detroit, asks 'GTI who?'

Mini marched into the 2015 Detroit Auto Show and introduced its very own competitor to the Volkswagen GTI with new John Cooper Works Hardtop. Blessed with 228 horsepower and 236 pound-feet from its 2.0-liter, turbocharged four-cylinder, the new JCW should provide a more thrilling drive than the standard Cooper S (not that the 189-hp model lacked in terms of entertainment value). The 6.4-second sprint to 60 falls to 6.1 in the JCW, while owners should expect an even more agile handling experience courtesy of an uprated version of the Cooper S' sports suspension. Upgraded Brembo brakes, larger wheels and stickier tires and an electronic differential round out the performance upgrades, although Mini also paid significant attention to the aesthetics. A revised aero kit doesn't do the third-generation Works car many favors in the appearance department, but as both driver and front passengers will find themselves in a set of exclusive JCW sports seats, they'll probably be too comfortable and supportive to care. A JCW steering wheel, shift lever, door sills and instrument cluster tweaks mark the extent of the interior updates. Take a look at our full live gallery of images of the new JCW Mini direct from the floor of the 2015 Detroit Auto Show. The new MINI John Cooper Works. 10.12.2014 - Green light for the latest edition of the top athlete in the small car segment; the new MINI John Cooper Works combines authentic race feeling with the premium characteristics and extended product substance of the latest MINI Generation; distinctive, tradition-steeped, based on a vehicle concept combining MINI and John Cooper Works, with performance qualities which are exceptional within the competitive environment. - Extreme driving fun and exclusive charisma based on technology for engine, suspension and aerodynamics derived directly from motor racing as well as model-specific design features for the exterior and interior; greater differentiation from the MINI 3 door highlights the model's individual character.