Austin Mini Cooper S No Reserve on 2040-cars

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2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Oscar Mayer plumps up Wienerfleet with Wienermini, Wiener Rover, Wienercycle and Wienerdrone

Contrary to popular belief and the song that's now going to be stuck in your head the rest of the day (you're welcome), not everyone loves an Oscar Mayer wiener. But everyone, bar none, loves the Wienermobile. And that's why we're so happy to see that Oscar Mayer has expanded its fleet of wiener-inspired vehicles to include a downsized wiener car, a scooting wiener, a radio-controlled wiener, and, perhaps most inspiring of all, a wienerdrone. Can a wiener-shaped Power Wheels be far behind? Before we get to the hovering coup de grace, let's dissect the other wieners on wheels. The Wienermini, quite obviously, is built atop the chassis of a Mini Cooper. It can surely go places the larger OG-Wienermobile simply can't due to its massive dimensions. Then there's the Wiener Rover, which, despite its name, was not built to introduce Martians to the joys of processed meats. The third new wiener is a Vespa in orange and yellow with a wiener-shaped sidecar. Here's hoping those wieners don't stink of two-stroke. And finally there's the Wienerdrone. In retrospect, it's amazing that it has taken this long for someone to invent the world's most perfect hot dog delivery system. We imagine hundreds of these wiener-shaped copters autonomously delivering wieners at sporting events all across the country. Make it so, Oscar Mayer. Only then will everyone truly love an Oscar Mayer wiener. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini celebrates 60 years of Cooper with Anniversary Edition Hatch

Sir Alec Issigonis never seriously envisioned the original Mini as a performance car. It was a cheap and cheerful econobox developed as an alternative to the bubble cars that were wildly popular in post-WWII England. Race car engineer John Cooper played a significant role in revealing the Mini's sporty side, and the BMW-owned firm is celebrating the collaboration's 60th anniversary with a limited-edition variant of the Hatch that will be sold globally. Aptly named Anniversary Edition, the commemorative hatchback is available in British Racing Green, Midnight Black or Rebel Green (depending on the version). Regardless of the chosen paint color, the light bezels, the door mirror caps, the door handles and the roof are painted white, while most of the other exterior trim pieces are black. The number "74" appears on the hood and on the doors; it was chosen as a reference to the original Mini, which wore the same number when it earned its first win in a major race. Red accents add a finishing touch to the look. Open the door, and you'll spot edition-specific door sill plates with a Cooper logo. The same design appears on the three-spoke steering wheel, and there's a red ring on the passenger side of the dashboard that's a tribute to the original John Cooper logo. The signatures of John, Mike and Charlie Cooper appear next to the instrument cluster. Mini is not making any major mechanical changes to the Anniversary Edition. The package can be ordered with the standard Cooper, the hotter Cooper S or the spicy John Cooper Works model. In its most powerful configuration, the Hatch offers a turbocharged, 2.0-liter four-cylinder engine that develops 228 horsepower. For context, the original Mini Cooper was powered by a 1.0-liter four-cylinder tuned to develop about 55 horsepower. It could reach a top speed of around 80 mph, and it gained disc brakes (the standard Mini initially settled for drums on both axles).  Only 740 units of the Anniversary Edition Hatch will be built globally. Pricing information hasn't been announced. And, while we know the model is America-bound, there's no word yet on how many will be sent to our shores. We've reached out to the brand, and we'll update this story if we learn more. Cooper's pre-Cooper models Mini launched its first Cooper-tuned model in September 1961, but the collaboration started earlier.