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2024 Mini Countryman SE caught undisguised in spy photos

Mini’s security for its photo shoots of new vehicles is, in a word, poor. One of our spy shooters just caught the all-new Mini Countryman SE completely undisguised on what looks to be a shoot somewhere in Los Angeles. It was only a short time ago that the new Mini Cooper SE was caught in a similar manner, no camouflage to be seen whatsoever. ItÂ’s almost too coincidental to be true, frankly. Is Mini trying to drum up hype by “leaking” the designs before weÂ’re supposed to see them? Or is this just a factor of poor security as we originally surmised? Regardless, these photos mean that we get to see the bigger, new electric Countryman SE in all its glory ahead of the official reveal. The Countryman was never a small Mini, but it sure does appear to be getting bigger with this generation. Its windshield and rear window are more raked than before, but itÂ’s still retaining the boxy look weÂ’re accustomed to. Its front end features some bold, new headlights, and its grille wears the green “S” logo that the Mini SE also wears. The wheels, while not as wild-looking as the current Cooper SE, still feature some rather distinctive blade-like spokes that match much of the carÂ’s decorative trim. A silver blade with “ALL4” written on it sits in the window between the C and D pillars, and it cuts into the roof, accentuating the step down in the roof as it arcs rearward. A long spoiler hangs off the rear, and the hatch has a slab-sided appearance to it. The rear taillights are unique and stand vertically on the wraparound rear fenders. “Countryman” is spelled out in large letters, and since this is an EV, thereÂ’s no exhaust poking out the rear end. Other small touches weÂ’ll point out include the patterned fender cladding that adds some styling in a place that usually doesnÂ’t have much. ItÂ’s also sporting new door handles that sit flush with the doors as opposed to handles that poke out, similar to new BMW models and the Cooper SE spied a couple of weeks ago. Mini has already released a few powertrain specs, and since we know this car pictured is an ALL4 model, we already know itÂ’s sporting a dual-motor setup rated for 313 combined horsepower. Range is said to be about 280 miles on the WLTP cycle, but that will be less in EPA testing. A lower-power, single-motor FWD model called the Countryman E will also be available with 191 horsepower.

Mini may not build electric cars in England due to Brexit

BMW will decide whether to build its new electric Mini in Britain or elsewhere by the end of September, its board member for sales told Reuters, in a test of the country's ability to continue to attract investment as it leaves the EU. Mini makes around 70 percent of its approximately 360,000 compact cars at its Oxford plant in southern England but the car industry is concerned about the effect any loss of unfettered access to the EU, its largest export market, could have on plants after Brexit. BMW is deciding between its English site, a plant in the Netherlands where it has built more of its conventional line-up in recent years, and its Germany plants at Leipzig and Regensburg for the new low-emissions variant. The firm's board member for sales told Reuters that the electric Mini investment, likely to be worth tens of millions of pounds, would come in the next three months and the board was currently considering a number of factors including Brexit. "One of the elements is what is the likelihood of a tax regime and if there's a tax regime, how would it apply," Ian Robertson said during an interview at the Goodwood Festival of Speed in southern England. "If you made the motor in a German plant and you then assembled the car in a British plant, and you took the cars back to the German market, then the duty that you would pay would be reclaimed," he said, in an example of the options companies are examining to plan for any duties or tariffs. The automaker is also looking into where the uptake of greener models is strongest and where the best supply chains are, he said. Britain could approve its first major electric battery hub in the next few weeks after officials in central England submitted proposals to ministers in May. But last month, the car industry issued its strongest warning yet on the need for politicians to strike a transitional Brexit deal after two-year talks to ensure unfettered trade is maintained. Uncertainty has also been heightened after a snap June 8 election which left Prime Minister Theresa May without a majority and has led to ministers in her administration hinting at different versions of Britain's likely post-Brexit future. Last year, May's administration helped secure two new models at Japanese carmaker Nissan's plant in the north of England after what a source said was a government promise of extra support to counter any loss of competitiveness caused by Brexit.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.