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Mini Electric Pacesetter will lead Formula E, hints at future JCW cars

Just a few days ago, Mini teased a wild electric hatchback with pace car-style lights. And just as we expected, it's the new safety car for Formula E. It's called the Mini Electric Pacesetter inspired by JCW, which is a mighty long name for such a little car. It looks like a blast, and although it's not exactly a production car or the direct forebear of a car that will be offered, it does hint that there will be high-performance electric Minis. Don't just take it from us, take it from the man in charge of Mini, Bernd Korber: "But it does reveal one of the directions we could take with the electrification of the JCW brand. For me, the message is clear: Electrification and John Cooper Works are a good fit." Mini made some major modifications to the Pacesetter to get it ready to lead race cars. It weighs 287 pounds less than the Mini Cooper SE that it's based on, giving it a total weight of 2,712 pounds. Much of that weight loss comes from the gutted interior, which now has a welded-in roll cage, race seats and six-point harnesses. While not particularly related to weight saving, the seats also have a neat 3D-printed material for the cushions that can be made in different colors and densities. The electric motor and battery are unchanged at 181 horsepower and 199 pound-feet of torque, but the weight loss means that it hits 62 mph in 6.7 seconds, an improvement of 0.6 over the road car. Handling and braking are upgraded with racing coilovers that have adjustments for compression, rebound, camber and ride height, as well as four-piston brake calipers. Mini John Cooper Works GP forged four-spoke wheels are fitted with 245-mm Michelin Pilot Sport tires. The wider track from the wheels necessitated the unique 3D-printed carbon fiber fender flares. The rear wing, which is similar but not identical to the GP unit, is also made of 3D-printed carbon fiber material. Splitters, side skirts and a large rear diffuser round out the aerodynamic tweaks. The car will make its racing debut at the Formula E event in Rome on April 10. And we hope we won't have to wait too long for an electric John Cooper Works model to reach the public. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Mini Countryman getting mild facelift for NY

Mini has introduced three generations of retro hatchback since its revival in 2001, with numerous bodystyles spun off that core model. But the Countryman has always stood apart from the rest (save the Paceman which was in turn spun off of it). The Mini crossover is bigger than the rest of the lineup, has more doors, more driven wheels and a familiar yet different look.
There's an all-new model in the works, set to share its architecture with BMW's own front-drive family. But that's still a couple of years away, so to keep the Countryman looking fresh, Mini is reportedly preparing to roll out a mildly facelifted version at the upcoming New York Auto Show.
As we're still awaiting confirmation from the automaker, few details on the updated Countryman are available at this point, but word has it that it will only include some minor cosmetic enhancements to the interior and exterior of the vehicle. Just how comprehensive those updates will be, and how many of them will be derived from the latest Mini Cooper hardtop remain to be seen, but with the NY show just a week away, it won't be long before we find out.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.