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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Junkyard Gem: 2007 Mercury Mariner Hybrid

Once hybrid vehicles from Honda and Toyota proved to work well in the real world of American streets during the early 2000s, other U.S.-market manufacturers climbed aboard the gasoline-electric bandwagon. Ford introduced the Escape Hybrid for the 2005 model year and sales proved quite strong; its Mercury-badged sibling, the Mariner Hybrid, appeared the following year. The Mariner Hybrid never induced many vehicle shoppers to sign on the line which is dotted, despite gasoline prices going absolutely ape in 2008, though it remained available all the way through the Mercury brand's 2010 demise. Here's one of those rare trucks, found in a Denver-area yard last month. The Escape/Mariner Hybrids got amazing fuel economy for tall, truck-shaped machines, though the serious penny-pinchers with long commutes skipped anything built in the 21st century and began driving up the prices of the once-scorned Geo Metro XFi, gas-sipping champion of the previous decade. The Mercury brand was on the ropes by this time, with not much to distinguish the once-distinctive Mercury machines from their near-identical Ford counterparts. The 1999-2002 Cougar was the last Mercury sold here with no twin brothers over in the Ford showrooms. I do see the occasional Escape Hybrid in places like this, though such gas-saving small SUVs tend to retain their value well enough that it takes a crash to retire one. This Mariner Hybrid hit something hard and either flipped on its side or scraped a guardrail for some distance. The airbags deployed and, presumably, spared the occupants from serious injury. That's the good news. The bad news is that fixing this kind of damage to a 13-year-old vehicle made by a defunct brand just isn't worth it to insurance companies, hybrid-electric powertrain or not. We can assume that the battery pack lives on in another Escape/Mariner. Navigation, Bluetooth, and other features that were considered pretty slick in 2007. This truck was in pretty good shape until the very end. Jill Wagner proved that you can bury a Mercury emblem in volcanic soil and it will grow into a brand-new Mariner Hybrid. That's how science works! You can go to the same field and tap on a Mercury emblem, if you want to get a regular gasoline Mariner. Featured Gallery Junked 2007 Mercury Mariner Hybrid View 20 Photos Auto News Green Mercury Automotive History Crossover SUV Hybrid mercury mariner mercury mariner hybrid Junkyard Gems

This Mercury Cyclone is an American Muscle Car in Norway

The picturesque Norwegian countryside certainly doesn't seem like the natural stomping grounds for a 1969 Mercury Cyclone, but owner Alexander Brevik makes the odd combo look like an ideal match. Even with the beautiful surroundings, Brevik sees no need to enjoy the scenery; he'd much rather just be driving this vintage muscle car. Take a ride with him in the latest clip from Petrolicious. Like many of us, Brevik's automotive obsession started at childhood, and today he has amassed a multitude of projects to wrench on. While he loves working on all of these cars, we all need a break sometimes, and that's what the Cyclone is for. Even when the rest of his collection isn't running, this orange beauty is always ready to go. Brevik may not pay much attention to the landscape, but Petrolicious makes the muscle car look fantastic in the Norwegian woods nonetheless. With its rumbling V8 engine and three-speed manual, this Cyclone turns out to be a perfect cruising companion in the Land of the Midnight Sun. And if you just can't get enough of classic muscle cars and the people who love them, check out our video coverage of the 2015 Woodward Dream Cruise in Detroit down below. Related Video: