1968 Mercury Cougar Xr-7 on 2040-cars

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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

What do you do with a fake Bugatti Veyron for $60k?

Replica cars are a challenging labor of love because builders spend countless hours recreating a vehicle that people immediately compare to the real thing. Perhaps, the person behind this Mercury Cougar-based Bugatti Veyron should look for another way to pass that time. The coupe is currently for sale on eBay Motors for $59,900. The builder deserves some credit because the fiberglass body looks acceptable in the photos from farther away. The car might even fool a few people from a distance. However, the devil is in the details, and the closer you look, the worse this gets. The side intakes are especially rough. The red interior is atrocious. It's essentially the Cougar's cabin but in an eye-searing shade accented with lots of fake carbon fiber. The seller's eBay Motors ad really tries to market the look, though. "You slide in to [sic] this extremely comfortable leather interior and you feel like your bank account just quadrupled in size," the listing says. Don't expect to win any top speed titles in this Veyron replica, either. Rather than a mid-mounted quad-turbo W16, a 3.0-liter V6 from a Mercury Sable sits at the front. Thanks to an upgraded intake and exhaust, the seller claims, "It doesn't sound like your grandmas [sic] Sable." We wish the seller the best of luck, but the asking price of nearly $60,000 is probably too optimistic. We would still think twice about buying it even after taking a zero off that figure, but at least this thing is fun to look at. Related Video:

Petrolicious shows Mercedes 280SL as architecture in motion

While still an absolute beauty today, the design of the pagoda-roof W113 Mercedes-Benz SL was revolutionary when it debuted. Moving away from the soft curves of the previous SL models, the all-new generation brought an upright, angular shape that was as much architectural as automotive. In the latest video from Petrolicious, owner and architect Daniel Monti expounds on the inspiration that he gets from his 1969 280SL's fantastic styling. The roof is the most famous design feature of this generation of SL. Look at the top from the front or back, and you can see a gentle, downward arc that evokes the look of a pagoda. That one styling element is also a fabulous counterpoint to a vehicle that is largely more angular than curvaceous. Petrolicious wonderfully illustrates how some of the SL's form-follows-function design aesthetic can be found in the architect's work in this video's heaping helping of mid-century modern goodness.