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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Watch as an out-of-control car demolishes gas pump

A Baltimore area man was fighting for his life Tuesday after crashing his car into a gas station. According to WBAL, the unidentified 64-year-old lost control of his vehicle for unknown reasons around 4:55 a.m. May 1 in Parkville, Md. The 2007 Mercury Milan careened downhill, ramped over a curb, and smashed full-speed into a gas station pump. The car then flipped and came to rest against one of the station's canopy support pillars. Don Karbowniczek, owner of a service station across the street, told WBAL he was shocked there wasn't more damage. It's also surprising that the car even made it to the pumps, as it had to thread past a coin-op vacuum machine, the station's sign, a utility pole, and a traffic light pole. "It came right through, took some of our bushes out, just trimmed them for us, and how it got through and flip the way it did, I don't know. From what I see on the marks, it had to go airborne and just come down on the pump," Karbowniczek said. Thankfully there was no fire or explosion. Gas pumps have shear valves - safety devices that immediately cut the flow of gasoline when a pump is damaged. The driver was rushed to a hospital with life-threatening injuries, and was in critical condition. Police theorized the driver may have become stricken with a health issue when he lost control. Related Video: News Source: WBAL Auto News Mercury maryland gas station

Mercury rises around sexy Cougar pack

With a slightly larger body and a more luxurious interior, the Mercury Cougar doesn't carry quite as much cachet among pony car enthusiasts as the venerable Ford Mustang. But don't try to make that argument around Cougar super-fan Mike Brown. Since starting his Cougar collecting in 1988, Brown has become an absolute expert on the model, and he claims to have owned 400 of the Mercury pony cars in that time. Ten of them are in his collection today, not to mention a heap of spare parts in the garage. Check out some of the rarer members of Brown's fleet and allow him to tell you about them in this interesting interview from Electric Federal.