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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Junkyard Gem: 1972 Mercury Cougar XR-7

Starting with the 1939 model year and continuing through 2011, the rule in Dearborn was that most Ford models would get a dressed-up sibling wearing Mercury badges (and Canadians even got Mercury F-100s and Econolines). When the Mustang first hit showrooms in 1964, the countdown for a Mercurized version began. That car, the Cougar, debuted as a 1967 model marketed as "the man's car." Today's Junkyard Gem is a much-abused example of the early-1970s Cougar, found in a San Francisco Bay Area car graveyard a while back. Just as the Mustang packed on weight and price as the 1960s became the 1970s, the even more heavily gingerbreaded Cougar did the same. For 1971 through 1973, the Cougar was still based on the Mustang chassis but weighed several hundred additional pounds and was more than seven inches longer. The curb weight for this car was 3,298 pounds, versus 2,941 pounds for the lightest '72 Mustang coupe. Yes, there's a Mustang underneath all that chrome! When the Mustang went to a modified Pinto chassis starting in the 1974 model year, the Cougar moved over to the midsize Torino platform and stayed there until it rejoined the Mustang on the Fox platform for 1980 (though the honor of being the Mustang's near-twin went to the Mercury Capri at that point). For 1989, the Cougar became an MN12 Thunderbird sibling, where it remained through its 30th anniversary … and then the Cougar got the axe. The Cougar story wasn't done at that point, however, because the name got revived in 1999 with a Mondeo-based version that lasted through 2002 and bears the distinction of being one of the few Mercury models with no corresponding Ford-badged counterpart. Along the way, there were Cougar sedans and even station wagons, with the curb weight of the heaviest-ever Cougar bloating to well over two tons (the winner of that honor is the 1977 Cougar Villager wagon, scaling in at an astounding 4,482 pounds). In 1972, though, all new Cougars were coupes or convertibles, and all of them came with factory V8 power. The build tag on this one tells us that it was assembled at the River Rouge compound in Dearborn and sold via the Kansas City sales office. That tells us that someone drove this car to California after buying it in the Midwest; Ford also built 1972 Cougars in San Jose, so California Mercury shoppers would have bought locally-produced ones. It's a top-end XR-7 in Medium Bright Yellow paint, with the interior in Medium Ginger.

Impala SS vs. Marauder: Recalling Detroit’s muscle sedans 

Impala SS vs. Marauder — it was comparo that only really happened in theory. ChevyÂ’s muscle sedan ran from 1994-96, while MercuryÂ’s answer arrived in 2003 and only lasted until 2004. TheyÂ’re linked inextricably, as there were few options for powerful American sedans during that milquetoast period for enthusiasts. The debate was reignited recently among Autoblog editors when a pristine 1996 Chevy Impala SS with just 2,173 miles on the odometer hit the market on Bring a Trailer. Most of the staff favored the Impala for its sinister looks and said that it lived up to its billing as a legit muscle car. Nearly two-thirds of you agree. We ran an unscientific Twitter poll that generated 851 votes, 63.9 percent of which backed the Impala. Muscle sedans, take your pick: — Greg Migliore (@GregMigliore) April 14, 2020 Then and now enthusiasts felt the Impala was a more complete execution with guts. The Marauder, despite coming along later, felt more hacked together, according to prevailing sentiments. Why? On purpose and on paper theyÂ’re similar. The ImpalaÂ’s 5.7-liter LT1 V8 making 260 horsepower and 330 pound-feet of torque was impressive for a two-ton sedan in the mid-Â’90s. The Marauder was actually more powerful — its 4.6-liter V8 was rated at 302 hp and 318 lb-ft. The ImpalaÂ’s engine was also used in the C4 Corvette. The MarauderÂ’s mill was shared with the Mustang Mach 1. You can see why they resonated so deeply with Boomers longing for a bygone era and also captured the attention of coming-of-age Gen Xers. Car and DriverÂ’s staff gave the Marauder a lukewarm review back in ‘03, citing its solid handling and features, yet knocking the sedan for being slow off the line. In a Hemmings article appropriately called “Autopsy” from 2004, the ImpalaÂ’s stronger low-end torque and smooth shifting transmission earned praise, separating it from the more sluggish Mercury. All of this was captured in the carsÂ’ acceleration times, highlighting metrically the differences in their character. The Impala hit 60 miles per hour in 6.5 seconds, while the Marauder was a half-second slower, according to C/D testing. Other sites have them closer together, which reinforces the premise it really was the little things that separated these muscle cars. Both made the most of their genetics, riding on ancient platforms (FordÂ’s Panther and General MotorsÂ’ B-body) that preceded these cars by decades. Both had iconic names.