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Junkyard Gem: 1973 Mercury Marquis Brougham 4-Door Pillared Hardtop

Ford's Mercury Division debuted the Marquis in the 1967 model year, as a sporty coupe based on a stretched Ford LTD chassis. When the LTD got an update for 1969, so did the Marquis, and production of that generation of the top-of-the-line Mercury continued through 1978 (the Grand Marquis hit streets the following year). The 1969-1978 Marquis was a big, imposing land yacht, and the Brougham version came absolutely loaded with affordable luxury. Today's Junkyard Gem is a Marquis Brougham from the first year of the Malaise Era, found in a Phoenix self-service car graveyard recently. This car appears to have spent decades sitting outdoors in one of the harshest climates in the country, and so it's in rough shape. The vinyl top received the full thermonuclear treatment and is mostly obliterated by now. The interior got thoroughly cooked as well. Still, its original opulence shines through if you use some imagination. What hurts is that this car was packed with most of the good options, including the mighty 460-cubic-inch (7.5-liter) V8 engine with four-barrel carburetor. The price for the 460 was just $76 in this car, or around $548 in today's money. The base engine was a 429 (7.0-liter). Power numbers were way down for 1973 when compared to a couple of years earlier, partly as the result of tightening emissions standards but mostly due to the switch from gross to net power ratings that began midway during 1971 and was completed by the end of 1972. This engine was rated at 202 horsepower and 330 pound-feet. The only transmission available was a three-speed automatic. We can assume that the original buyer of this car and its single-digit fuel economy had a rough time when the OPEC oil embargo hit in the fall of 1973. Believe it or not, air conditioning was not standard equipment on the '73 Marquis Brougham (you had to move up to a Lincoln for that). This one even has the automatic temperature control feature, adding a total of $508 to the cost of this car (about $3,661 in 2023 dollars). That AM/FM/8-track radio—or, in fact, any radio—was an extra-cost option as well, with a price tag of $363 ($2,616 after inflation). The MSRP for the 1973 Marquis Brougham sedan (known as a "pillared hardtop" thanks to the frameless window glass) was $5,072, which comes to $36,555 in today's dollars. Obviously, its out-the-door cost would have been much higher with all the options.

Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

This Mercury Cougar Eliminator is a lovely '69 survivor

If you have an overachieving brother/sister/cousin/friend (or whoever), you might know this feeling well; it can be tough to live up to those standards. In many ways, that notion can also describe the Mercury Cougar and its pioneering Ford Mustang sibling. Quite the act to follow, no? Happily though, the Cougar proved to be different enough from its Mustang relative to make a big splash, and perhaps no more so than in its racy "Eliminator" trim, new for 1969. This is one such heady Mercury, dressed in sporty Competition Orange paint, and claimed to be an unrestored "survivor." Need it in your life? The '69 Mercury Cougar Eliminator recently popped up on eBay in Chepachet, Rhode Island . The genesis of the Mercury Cougar began in 1967, really with one singular purpose—to bridge the gap between the Ford Mustang and the Ford Thunderbird with a more upscale, stylish, and chiefly more "European" feeling pony car. It's safe to say the Cougar fit the bill. Using the Mustang chassis as a base, the early Cougars were about three inches longer than their 'Stang cousins and offered better legroom, sleek front and rear fascias, and a more luxe interior. Don't mistake "upscale" for "soft" however; come 1969 the Eliminator package gave the Cougar a seriously mean attitude. Spec-up the interior package and you received high-back bucket seats, a Rallye clock, wood-rimmed steering wheel, and padded interior moldings among other custom trims. Outside is where the Eliminator really struts its stuff, though. Eliminators came equipped with a blacked-out grille, special steel wheels, an aggressive front splitter and rear wing, plus racy decals and side stripes. Four color choices were available — Competition Orange, Bright Blue Metallic, White, and Bright Yellow. As standard, the '69 Mercury Cougar Eliminator came equipped with a 351 cubic inch V8, boasting 290 horsepower, as seen in the case of this car. More powerful options were also available, as noted by Barnfinds, which included a big 390 cubic inch V8 (320 hp), a high-revving Boss 302 V8, and the gargantuan 428 Cobra Jet V8. Peek beneath the body of this Cougar and the 351ci V8 is hooked up to a desirable close-ratio four-speed manual transmission, showing a claimed 35,243 miles. Though the mileage isn't verified, the car's overall condition and wear would suggest the readings to be true. Befitting those low miles, this unrestored Cougar does carry quite the high price — a tall $32,000.