1967 Mercury 100 Restored Show Quality Rare Truck Made Only 2 Years Magnifiscent on 2040-cars

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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Junkyard Gem: 1991 Mercury Capri

Ford has gotten a lot of use out of the Capri name in the United States. First, there was the Lincoln Capri in the 1950s, followed by the Ford Capri Mk1 (which was sold by Mercury dealers in the USA but never actually badged as a Mercury). Then came the 1979-1986 Mercury Capri, built on the very successful Fox Platform and essentially a clone of the Mustang. Finally, in 1991, the Australian Ford Capri came to the United States. Here is an example of this rare car that I spotted in a Northern California self-service yard not long ago. Mechanically speaking, the 1991-1994 Capri was a Mazda 323 under the skin, complete with a member of the same B-series engine family that went into such cars as the Miata and Ford Escort. So, for a few years in the early 1990s, car shoppers who wanted a sporty Mazda convertible could choose between a Miata and a Capri. The Capri had front-wheel-drive, but could be had with factory turbocharging. These cars were reliable and fun, but had a tough time competing with the Miata in the showroom battles. You'll see the occasional example now and then, but most of the 1991-1994 Capris have met the same fate that awaits this one. Related Video:

Junkyard Gem: 1992 Mercury Grand Marquis LS

We've all been seeing the instantly familiar Ford Crown Victoria P71 Police Interceptor on North American roads for what seems like forever, though in fact the very first of the aerodynamic Crown Vics didn't appear until a mere 31 years ago. Yes, after more than a decade of boxy LTD Crown Victorias, Dearborn took the late-1970s-vintage Panther platform and added a brand-new, Taurus-influenced smooth body and modern overhead-cam V8 engine, giving us the 1992 Ford Crown Victoria. The rule was, since 1939, that (nearly) every Ford model needed a corresponding Mercury, and so the Mercury Division applied different grille and taillights and the rejuvenated Grand Marquis was born. Here's one of the first of those cars to be built, now residing in a Denver-area self-service boneyard. The Marquis name goes respectably far back, to the late 1960s and a Mercurized version of the Ford LTD hardtop. The Grand Marquis began life as the name for an interior trim package on the 1974 Marquis Brougham (also LTD-based), eventually becoming a model in its own right for the 1979 model year. Today's Junkyard Gem came off the Ontario assembly line in March 1991, making one of the very first examples built. For 1992 (and through 2011), the Grand Marquis was a Crown Victoria with slightly enhanced bragging rights. This one has the top-grade LS trim, with an MSRP of $20,644 (that's about $44,370 in inflation-adjusted 2022 dollars). The corresponding Ford-badged model (built on the same assembly line by the same workers) would have been the Crown Victoria LX, which actually cost a bit more: $20,987 ($44,910 now). The very cheapest civilian 1992 Crown Vic cost just $19,563 ($42,045 today). There weren't any powertrain differences between the Crown Victoria and Grand Marquis in 1992. The only engine available was this Modular 4.6 SOHC V8, rated at either 190 (single exhaust) or 210 (dual exhaust) horsepower. The transmission was a four-speed automatic with overdrive. How many miles are on this one? Can't say! Based on the worn-out interior, I'm going to guess 221,719 miles passed beneath this car's wheels during its 32-plus years on the road. I've seen some very high-mile Police Interceptors, of course, including one with 412,013 miles, but Ford didn't go to six-digit odometers in the Grand Marquis until a bit deeper into the 1990s. Thanks to flawed speech-to-text applications on smartphones, the Grand Marquis is known as the "Grandma Keith" to many of us today.