1953 Mercury Monterey on 2040-cars

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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Fitting Retirement: Grand Marquis last Mercury off the line

The signs have come down and retail production ended back in October of 2010. Now, the very last Mercury model has rolled off the assembly line. This last Mercury somewhat fittingly takes the form of a Grand Marquis reporting for fleet duty. It was built at the St. Thomas plant in Ontario, Canada, which is the same facility that continues to produce the Ford Crown Victoria and Lincoln Town Car for fleet and livery duty.
St. Thomas' days are numbered, however, as the factory is slated to close on August 31. When it goes, the Panther platform is likely to follow. So long, and thanks for all the fish memories.
[Source: Autoweek]Read | Permalink | Email this | Comments

Ford finally issues recall for 230K minivans over rust problems

The rust issue in the rear wheel wells of 2004-2007 Ford Freestar and Mercury Monterey minivans has finally led to a recall. The National Highway Traffic Safety Administration began an investigation into the matter in 2011, said investigation being upgraded to an engineering analysis a year later while NHTSA tried to figure out how many model years should be included in the assessment.
Ford has decided to recall all of the 230,000 minivans potentially affected, namely those sold in salt-belt states and countries like Canada. The excess rust in the rear wheel wells was also able to prevent the third-row seats from locking to the floor of the minivan. To repair the problem, owners can take their minivans to dealers, and the dealers will place new panels in the wheel wells, replace the third-row seat mounting brackets and relocate the latches to an area away from any corrosion.
Ford says it will begin notifying owners during the last week of March.