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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Ford recalling 450,000 Fusion, Mercury Milan sedans

Ford has announced a pair of recalls, and both are critical safety issues. The exponentially larger of the two recall campaigns affects over 450,000 Ford Fusion and Mercury Milan sedans manufactured at the Hermosillo plant between July 21, 2008, and March 4, 2011. The canister purge valve in the fuel tank could malfunction and could cause the top of the tank to crack and leak fuel. That could cause a fire, although Ford "is not aware of any accidents, injuries or fires" resulting from the issue. Affected vehicles will have their ECU software updated and their fuel tanks inspected for potential replacement. The company estimates there are 411,205 affected units in the United States (and its federalized territories), plus another 33,605 in Canada, and 7,055 in Mexico. The second recall affects 13 F-650 trucks. The column shifter's park position mechanism may fracture and let the truck roll away unexpectedly. Those 2016 models built in Ohio between July 29 and September 3, 2015 are all located in the US. Fixing the problem will require replacing the steering column and reconfiguring the instrument panel. FORD ISSUES TWO SAFETY RECALLS IN NORTH AMERICA DEARBORN, Mich., Nov. 23, 2015 – Ford Motor Company is issuing two safety recalls in North America. Ford is not aware of any accidents, injuries or fires related to these conditions. Details are as follows: Ford issues safety recall for certain 2010-2011 Ford Fusion and Mercury Milan vehicles in North America for potential fuel tank issue Ford Motor Company is issuing a safety recall for approximately 450,000 2010-2011 Ford Fusion and Mercury Milan vehicles for a potential issue with the fuel tank. Some of these vehicles might have a canister purge valve that does not work properly, causing internal pressure changes inside the fuel tank. Repeated pressure changes inside the tank could result in a crack on the top of the tank, possibly allowing fuel to leak. A fuel leak in the presence of an ignition source can lead to a fire. Ford is not aware of any accidents, injuries or fires related to this condition. Affected vehicles include certain 2010-2011 Ford Fusion and Mercury Milan vehicles built at Hermosillo Assembly Plant from July 21, 2008 through March 4, 2011. There are a total of approximately 451,865 vehicles that might be affected in North America, including 411,205 vehicles in the United States and federalized territories, 33,605 in Canada and 7,055 in Mexico.

Report: Last Mercury for retail business built on Sunday

Ford is already well into winding down its Mercury line, and the autoamker has announced that the very last of the soon-to-be dead brand's products built for retail sales was manufactured on Sunday, October 3. The final Mercury Mariner rolled off of the assembly line at the company's Kansas City facility, putting an end to a brand with over 70 years of history behind it.
Even after the Mariner heads off into the automotive sunset, Ford says that it will continue to manufacture a handful of Mercury models for fleet and government service for a while longer, though mum's the word on how long we can expect that practice to continue.
Interestingly enough, according to USA Today, most incentives on Mercury vehicles have all but dried up, even as the brand's August production increased by 120 percent compared to July's figures. Instead of cash on the hood, some areas are offering no-cost maintenance or similar programs. Even so, Mercury has continued to out-sell Lincoln right to the end - besting Ford's luxury arm's sales by nine percent in August.